New Research: The State of Web Exposure 2025

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web exposure 2025

This groundbreaking research is comprehensive in scope, offering valuable web statistics that all online businesses should examine. It evaluates web risk exposure for the top 100 websites in each industry (by visitor count) using Reflectiz’s proprietary Exposure Rating system.

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Key Takeaways

  • Minimize Third-Party Reliance: Scrutinize all third-party applications and prioritize those essential for functionality. Avoid loading them on sensitive pages and restrict their access to authorized data.
  • Prioritize Internal Hosting: Whenever possible, host resources behind your firewall to minimize reliance on public CDNs and potential security vulnerabilities.
  • Be Cautious of New Domains: Exercise vigilance with recently registered domains, as they may be linked to malicious activity.
  • Manage Trackers Effectively: Regularly monitor and verify that online trackers only access authorized data. Remember, updates can alter configurations, so periodic checks are crucial.
  • Reduce Tracker Burden: Limit the number of trackers used on your website. Leading sites demonstrate that a minimal number can be sufficient.
  • Promote Collaboration: Foster close collaboration between marketing, IT, and security teams to ensure a shared objective of a secure and effective website.
  • Continuous Monitoring: Proactive monitoring is essential. Both your website and the threat landscape are constantly evolving, so regular assessments are necessary to maintain a secure web presence.

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