Case Study: Continuously Monitoring for Rogue Pixel Activity

Learn how a big financial services company protects their users’ data from tracking pixels that are accessing sensitive inputs.

Tracking pixels like the Meta and TikTok pixels are essential to optimize your marketing efforts, tracking user’s behavior and preferences. But these pixels do come with risks…

Stricter privacy regulations present new challenges for online businesses. Users must consent to share their data. If they don’t, it means privacy laws are violated, and a company could face:

• GDPR/CCPA fines
• Brand damage
• Class action lawsuit

Learn how this leading financial services company continues leverage TikTok without being worried about compromising their users data.

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