Field Marketing Manager

We’re looking for a creative, strategic, and results-driven Community Marketing Manager to lead Reflectiz’s global field marketing and events initiatives. In this role, you’ll own the end-to-end planning and execution of high-impact marketing events—from flagship cybersecurity conferences to community-driven experiences—and ensure that every initiative aligns with our brand goals and drives qualified leads.

This is a hands-on leadership position with global reach, where you’ll collaborate across teams, manage partners, and guide a small team (starting with one direct report) with strong potential for growth.

Key Responsibilities

Event Planning & Coordination

• Lead the planning, execution, and management of in-person and virtual events aligned with Reflectiz’s integrated marketing strategy.
• Coordinate across internal stakeholders and external partners to ensure seamless delivery.
• Manage all logistical elements: budgeting, timelines, vendors, booth design, and on-site operations.

Global Lead Capture & Performance Tracking

• Develop and implement strategies for capturing, tracking, and converting event-generated leads across regions.
• Monitor and analyze KPIs to evaluate event effectiveness and inform future initiatives.
• Report performance metrics regularly, collaborating with the sales and marketing operations teams.

Creative Strategy & Campaign Integration

• Infuse creativity into event concepts and execution to engage cybersecurity professionals and decision-makers.
• Collaborate with design and content teams to develop compelling promotional materials, booth experiences, and thematic campaigns.

Team Leadership & Field Marketing Ownership

• Take full ownership of Reflectiz’s global field marketing strategy and execution.
• Lead and mentor a growing team—starting with one direct report—with an eye toward team scaling.
• Serve as a strategic partner to executives and cross-functional teams to align field marketing with company goals.

Requirements

• Proven experience in event marketing, field marketing, or integrated marketing roles—preferably in cybersecurity, B2B tech, or SaaS.
• Strong understanding of global marketing strategies and lead generation through events.
• Exceptional creativity paired with structured project management skills.
• Excellent communication skills and the ability to influence and collaborate cross-functionally.
• High proficiency in using marketing platforms (CRM, event tools, lead capture systems).
• Comfortable working in a dynamic, fast-paced startup environment.
• Fluent English (spoken and written).
• Bachelor’s degree in marketing, Communications, Business, or related fields.

Preferred Qualifications

• Experience marketing to CISOs, security teams, and other cybersecurity stakeholders.
• Familiarity with the cybersecurity event landscape (e.g., RSA, Black Hat, regional cyber expos).