Mukta Lad

@naggymoodles

Assistant Editor,

@EconomicTimes

’

@ETBrandEquity

. Influencer of common sense. Views are personal, of course.

Thane, Indiaetbrandequity.comJoined March 2019

260 Following

277 Followers

Mukta Lad’s Tweets

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Mukta Lad

@naggymoodles

The nude female form finds no takers in ad viewers (as Adidas has learnt). Viewers seem to be accepting of ads featuring hyper-sexualised women catering to the male gaze, though. Here's a look at this dichotomy. ndequity.economictimes.indiatimes.com/news/advertisi

Mukta Lad

@naggymoodles

Prega News’s Women’s Day ad very effortlessly makes both, career-oriented women and homemaker mothers, look like absolute jerks all at once. Takes special talent to achieve this so seamlessly. 👏🏽

Mukta Lad

@naggymoodles

Mar 8

Enough internet for us all

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Diaa Hadid ضياء حديد

@diaahadid

· Mar 8

The Taliban wishes women a happy International Women's Day twitter.com/QaharBalkhi/st…

Loved #Jhund. It uses sports as a metaphor to deconstruct the larger themes without being didactic. Instead of showing people from slums in a constant state of despair, it captures the human side with music, celebration, melancholy and everyday rhythm of existence. (1/n)

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Thanks Women’s Day I would have liked Wordle to behave itself. Wordle 262 4/6 🟩⬜⬜⬜🟩 🟩⬜⬜⬜🟩 🟩⬜⬜⬜🟩 🟩🟩🟩🟩🟩

Mukta Lad

@naggymoodles

Mar 7

Cannot wait for day after tomorrow when brands will go back to ‘empowering’ women with cooking oils and washing powders to sell to other women.

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What would happen, I wonder, if an Arab journalist, or even Jeremy himself in his capacity as BBC Middle East editor, had uncritically tweeted something like this from say, I dunno, Iraq? Gaza? Syria? Afghanistan?

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Jeremy Bowen

@BowenBBC

· Mar 4

Where to throw a Molotov cocktail. Guide for Ukrainian volunteers #Kyiv shows weak spots in Russian armour, viewing hatches and air inlets.

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found this comment on Reddit and it really captures the moment

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Mukta Lad

@naggymoodles

Mar 5

In other news, it’s ‘NGO Season’ in advertising. Seeing cutting-edge, state-of-the-art, technology-led innovations that solve the world’s problems in a jiffy but only for the next three months.

Mukta Lad

@naggymoodles

Mar 5

The alacrity with which offices are being filled to 100% capacity shows how instead of adapting to a real future of remote work (despite having 2 years to prepare) a lot of businesses have just been waiting to bring everyone back to work at the first opportunity.

This is so true. Managers with Draconian ideas of efficiency, and next to zero skills for new-age technology that aids remote working, are usually the ones panning work from home. The mindset needs to change; bringing everyone back to office immediately isn’t the answer.

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Ed Zitron

@edzitron

· Mar 4

Wanna know the REAL roadblock to young people's careers? The biases of bad bosses. And to make matters worse, The Journal acts as if it's a foregone conclusion that remote workers get left out. This will only inspire managers and supervisors to do it. ez.substack.com/p/manufacturin

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Mukta Lad

@naggymoodles

Mar 3

Kind folks, please help with some stay recommendations in Munnar and Wayanad?

Spoke to Aayush Jaiswal. He says he is stranded in Kharkiv with approx 700 Indian students. Says they vr beaten with lathis by Ukrainians while trying to board the train to leave for nearby settlement . Unable to walk either as heavy shelling going on. Pls help

@IndiainUkraine

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Mukta Lad

@naggymoodles

Mar 2

It’s great to know that a nipple/nudity is more offensive than a troll’s hate speech and harassment. Truly a great time to be alive on social media.

Meanwhile, some of my friends and followers have been reporting this person for hate speech and bullying, and of course

@instagram

doesn’t find anything offensive with the posts ‘at this time’. They haven’t even bothered getting back to me yet.

And meanwhile, a lot of students still languish in Ukraine. And therein lies the irony. That a shared post critical about the rescue operation in Ukraine has made a paid troll wonder why I’m so ‘anti-India’ all the time. Jawaab tumne khud de diya!

This is my first brush with a troll (have I arrived now that I’ve been called a ‘libtard’?) it’s amazing how many resources the IT cell spends on trying to bully people who post anti-religious memes or content that questions the government.

This person has a Catholic-sounding name. And after trying to hurl poorly punctuated insults at me (including how my mother must feel about giving birth to a disaster like me and how my ‘actual’ father is a Jihadi) they asked me why all my posts are ‘anti-Hindu and anti-India’.

For two days, a person (I think most definitely a male) with zero followers and a private profile on Instagram has been trying to troll me.

writes a wonderful column for today's

@ETBrandEquity

(and at really short notice, too). What's it about? Brand Bappi Da and how it will live on. ndequity.economictimes.indiatimes.com/news/blog/disc Thanks for your help in making this happen,

I haven’t hailed too many autos off the street, but I haven’t come across a single auto driver off an app who’s cancelled because of my destination, asked me to pay in cash or made stops to refuel. Better option when you’ve somewhere to be quickly. How the turns have tabled!

And now with the cabbies’ constant cancellations, demands for cash payments, badly maintained cars, and the resultant missed flights and late meetings, somehow taking autos is more reliable and quicker?

It’s amusing how we’ve come full circle with cab aggregator services. When Olas/Ubers we’re introduced, we heaved a collective sigh of relief at not having to negotiate with auto/kaali peeli drivers and their whims. Some of us privileged were ok to pay the extra money.

As someone born & raised in Odessa for roughly 1/3 of my life, who spent the other 2/3 in America, I know that most people don’t know much about Ukraine - which I get, I have many blind spots, so I thought I’d tweet some little basic things in case it helps make it real 🧵

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This is an incredibly detailed read about the packaged food industry’s labels that are designed to mislead the consumer. Special focus: the ‘health’ food start ups that pitched on Shark Tank.

samarthbansal.com

#5: Feeding the Sharks: The unpalatable truth about 'healthy' food

‘Shark Tank India’ introduced us to an exciting array of healthy food startups. But their nutritional charts reveals the food marketeer's tricks.

Mukta Lad

@naggymoodles

Feb 22

This is a horrifying con job where several design and ad professionals were 'hired' to work at an agency that didn't exist. What's most shocking, like the last line says: "The fact that we live in an age where it nearly worked."

bbc.com

Jobfished: the con that tricked dozens into working for a fake design agency

Dozens of young people were tricked into thinking they were working for a glamorous UK design agency - which didn’t really exist.

The Coinbase CEO wrote a long thread discussing how their super bowl commercial came about and suggesting there are lessons in being non-traditional and not listening to ad agencies. But then he gets called out lol.

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Perspective | Restaurant service has taken a hit in the pandemic. Here’s how to turn it around.

Two years into the pandemic, diners' patience is wearing thin, and restaurants need to try to get back to hospitality.

The lack of courage of everyday people to speak out against things that are wrong is a big reason why they continue to happen.

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Mukta Lad

@naggymoodles

Feb 21

Finally, a ‘logical’ explanation 🤭

thesun.co.uk

Still not caught Covid? It might be down to how attractive you are, scientists say

BEAUTY may be more than just skin deep, after all. Scientists have suggested that the more attractive you are, the stronger your immunity is – and therefore, you’re at lower risk of catching …

Mukta Lad

@naggymoodles

Feb 19

Beautiful long read breaking down the psychology behind friendships (mostly female, because of their highly intimate nature) and just why, sometimes, friendship break-ups crush your soul more than romantic heartbreaks do.

theatlantic.com

It’s Your Friends Who Break Your Heart

The older we get, the more we need our friends—and the harder it is to keep them.

Mukta Lad

@naggymoodles

Feb 17

Why does a trip have to involve packing, one of the several hundred things I’m terrible at?

Mukta Lad

@naggymoodles

Feb 16

The pandemic has been a study in uncertainty. But three waves in, it seems like marketers have more than learnt to stay afloat whatever comes their way. I wrote about how they apply their learnings to weather business storms in today's

@ETBrandEquity

. ndequity.economictimes.indiatimes.com/news/marketing