The Coinbase CEO wrote a long thread discussing how their super bowl commercial came about and suggesting there are lessons in being non-traditional and not listening to ad agencies. But then he gets called out lol.
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Then after getting called out he added a 12th tweet to his thread, 12 hours after his previous tweet, to credit the “creative firm” though not by name. Beautiful.
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I guess Brian didn’t make them sign NDAs lololol
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I'm still new to tweeting, but “Don't make stuff up on the internet that's easy to call out” seems like reasonable advice so far.
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I'm still new to marketing, but “Do things that you think are funny or awesome even if people tell you it won’t work” seems like reasonable advice so far.
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Here’s some more fun. This is Coinbase’s CMO thanking the ad agency on LinkedIn last week. (h/t )
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Also great that he goes out of his way to dunk on AdWeek after tweeting one of the publication’s stories earlier this month that discusses his company’s work with an ad agency. (H/t )
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Coinbase’s CMO now doing damage control
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Response from : "I wrote because somebody needed to. Not because it was one agency’s idea vs. another. But because the whole thread was unbecoming and unnecessary. And in this case, incorrect."
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