BOK Talks: Final thoughts on 2022
Brian O'Kelley’s Tweets
Organizational badges federate the verification problem. twitter shouldn't have to be responsible for verifying every new CNN reporter. Just let CNN handle that problem as a registrar of sorts. let them pay for that privilege.
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Incredible growth by DV in a tumultuous quarter. The company attributes this to strong momentum in social and CTV measurement, interesting.
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DoubleVerify earnings for Q3 show +35.3% YoY revenue growth to a record $112.3M for the quarter, with net income up by +30.4% YoY.
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I appreciate that Chevron thinks “hottest tips for fall” is a good thing to attach to their brand image. Not sure will be as pleased.
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Question for ad tech twitter: if a publisher wants to stop cookie syncs for its ad tech partners (DSPs, SSPs, etc) and rely only on persistent IDs, is that technically possible? How would they do it? (Asking for the environment as I work on the carbon cost of cookies...)
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To overcome the challenges of climate in today's world, we need to diversify our energy mix. #TotalEnergies is continuing to move forward, with you, towards energy that is ever more affordable, cleaner, more reliable and accessible to as many people as possible. 
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"Is the world a better place with your company in it?"
Hearing from and at green media summit 🙌
Really awesome to learn about emissions in the ad space and to find out the many ways they can be reduced today 🌎
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"High-carbon publishers" = up-and-coming buzzword. (Not a bad thing.) suggests advertisers should make it a point not to buy from high-carbon pubs. #PROGIO
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We are engaged in a historic monetary/fiscal tightening. What could possibly go wrong?
1. i.r. wrong tool for a supply shock
2. Beggar they neighbor devaluation
3. Failure to reckon with global slack
4. Things break & we have nothing to catch the pieces!
nytimes.com/2022/10/04/opi
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Must listen: open.spotify.com/episode/74sw23
What a sane approach to a complex and dire problem (carbonization + climate change). Not sure how is going to pull it off, but I'd love to know more and help where I can. Thx for the pod.
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Thank you and for signing the Merkley letter asking Schumer not to attach the Manchin dirty permitting deal to a govt spending bill. We have to stop the #dirtydeal for the sake of frontline communities and children everywhere.
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I've been following the attention debates in AU over the past weeks and I think this piece by is the winner:
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The #adtech space has a new way of boosting results with AI: improving creative. So how does AI change the game of ad creative optimization? 🧵
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Amazing stuff in this article about the language in the #InflationReductionAct defining CO2 as a pollutant.
nytimes.com/2022/08/22/cli nytimes.com/2022/08/22/cli
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Thinking a lot today about how the fear of greenwashing is impacting the climate movement. How about a new term for doing the work and making progress, while acknowledging that we have work to do. Maybe "greenworking"?
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I've never even thought of this. Media and Ads are one of the biggest sources of carbon emission...
scope3.com by and the team aims to change the situation.
Modern tech should positively impact not only operations but the Environment!
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I'm feeling pretty good about this one rn: twitter.com/humanpropensit…
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“Brands understand that print has a meaningful environmental impact, but they’re surprised when they realize that digital is just as significant.” -
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If Democrats are thinking the fury of this moment will pass, then they are mistaken.
If they think it will all turn into support *for* them rather than anger *at* them, they are also mistaken.
Democrats should do something massive & tangible for people pretty much right now.
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When 2 terrific LPs team up to radically decarbonize the ad business:
martechseries.com/marketing-inte
Best argument yet for why our in person AGMs are valuable.
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We had a big day three at Cannes. Here are some highlights: We kicked things off discussing the immense importance of coming together as an industry around a framework to measure and eliminate carbon emissions created by advertising.
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Pretty impactful announcement from & ’s at #CannesLions: DV is launching a metric that tracks an ad campaign’s carbon footprint. It’ll even breakdown how adtech vendors are contributing to the campaign’s emissions.
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Numbers are the only thing we can rely on. So start with measurement and think about the systems. #sustainableprogrammatic #adtech
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Looking to speak with with brand-side folks who are thinking about (or working to lower, or trying to measure) the carbon footprint of their digital ad campaigns... If that's you (or you know someone who might like to talk) please DM or email me! [email protected]
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🔴 Join us tomorrow (June 8) for a #WFAspotlight webinar with and 's who will look at why measuring your media carbon footprint matters and how we can better measure carbon produced from media supply chains today: bit.ly/WFAspotlight37
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Legitimate question - is DV360 allowed to turn off OB traffic for anti-trust reasons? What if they are the only DSP left buying it, literally funding an arb around AdX?
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Scoop from and me: Yahoo and Amobee are removing Google Open Bidding as a path of supply, following the lead of other DSPs like the Trade Desk. Sources said the industry is turning away from Google’s header bidding alternative.
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It was great to join for one of his first interviews at his newly launched . Check out the in-depth interview with on our mission and plans to decarbonize advertising and media. #sustainableadvertising #
buff.ly/3wJXWBB
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Big day! #MarshallPlanForMoms just released our report on the Business Case for Child Care, and announced a new National Business Coalition for Child Care with leaders from across industries.
nytimes.com/2022/05/11/bus
read image description
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Happy #MothersDay! Here's what moms REALLY want and need.
-Child care
-Paid parental leave
-Affordable housing
-Equal pay for moms
-Mental health support
-Health care (including abortion rights and access)
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This is a fun ride through the painful early days of an emerging founder. Getting fired & almost kicked out of school - twice. Thank goodness there’s a part 2! twitter.com/martykihn/stat
This Tweet is unavailable.
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CEO will be at discussing the future of #sustainableadvertising within Europe’s digital marketing sector. Join Brian in Madrid next month!
buff.ly/3k72Tyn
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Cómo es el "GPS del impacto creativo" inventado por argentinos e incubado en Harvard y MIT
"Memorable" optimiza imágenes y videos para maximizar su recordación de marca aplicando ciencias cognitivas e inteligencia artificial
Mi nota hoy en
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Fantastic deck by with a ton of ideas about how to make digital more sustainable. I would have added one more section: analyzing vendors. Every time you add something to the page, you need to know what's going on behind the scenes. Especially for ads and analytics.
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Rly interesting #EarthDay deck from my @MeetTheMonks colleagues on reducing energy usage / emissions in digital assets (imgs, sites, ads, apps).
I can relate—I know all about #adtech's Hot Laptop Problem.
@bokelley good reference deck; esp front-end UX.
docs.google.com/presentation/d
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