Big day! #MarshallPlanForMoms just released our report on the Business Case for Child Care, and announced a new National Business Coalition for Child Care with leaders from across industries.
nytimes.com/2022/05/11/bus
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Brian O'Kelley
@bokelley
Co-Founder and CEO of Scope3
Brian O'Kelley’s Tweets
Happy #MothersDay! Here's what moms REALLY want and need.
-Child care
-Paid parental leave
-Affordable housing
-Equal pay for moms
-Mental health support
-Health care (including abortion rights and access)
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bokonads.com/protect-womens - I think we did influence them to change their policy, but the bigger issue is all of the rest of the companies that have this data. We need policy change and we need browsers and mobile operating systems to make this kind of tracking impossible.
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Let me know what you find and I will add to
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Great question. I think this has to be protected with strong privacy legislation and technical changes (which may be coming) from browsers and operating systems. But in the interim, ad tech companies can take action. More here:
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2/2 I stand by the millions of women who are scared that their right to choose is being taken away, and will not support any company that fails to protect the reproductive rights or health of women.
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1/2 Privacy is a fundamental human right. Any possibility that SafeGraph data could be used to identify any individual - especially in context of medical or other sensitive personal data - is unacceptable.
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This is a fun ride through the painful early days of an emerging founder. Getting fired & almost kicked out of school - twice. Thank goodness there’s a part 2! twitter.com/martykihn/stat
This Tweet is unavailable.
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Ask Dad - I think he was the first winner whose acceptance speech was so awkward they gave him the next year’s award preemptively.
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CEO will be at discussing the future of #sustainableadvertising within Europe’s digital marketing sector. Join Brian in Madrid next month!
buff.ly/3k72Tyn
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Cómo es el "GPS del impacto creativo" inventado por argentinos e incubado en Harvard y MIT
"Memorable" optimiza imágenes y videos para maximizar su recordación de marca aplicando ciencias cognitivas e inteligencia artificial
Mi nota hoy en
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Fantastic deck by with a ton of ideas about how to make digital more sustainable. I would have added one more section: analyzing vendors. Every time you add something to the page, you need to know what's going on behind the scenes. Especially for ads and analytics.
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Rly interesting #EarthDay deck from my @MeetTheMonks colleagues on reducing energy usage / emissions in digital assets (imgs, sites, ads, apps).
I can relate—I know all about #adtech's Hot Laptop Problem.
@bokelley good reference deck; esp front-end UX.
docs.google.com/presentation/d
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Loved this interview with by with tons of insight about Europe's transition away from natural gas, what the US needs to do to address climate, and what all of us should be doing:
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What's the environmental impact of aggressive supply path optimization in advertising? provided a case study last week:
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This feels like it's a front page issue if it's legit. Was Twitter hacked? Is all 2FA broken? Shouldn't we all be freaking out?
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Our CEO is joining the upcoming Data Sustainability Summit (April 26-27), hosted by Crux. Watch the the panel session 'ESG & How It Impacts Your Supply Chain’ Tuesday, April 26th at 11 AM EDT. Register here: buff.ly/38BrIjv
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The online advertising industry must get a grip on #sustainability – not just offsetting, but actually reducing emissions. And increased #privacy actually helps with that. Thank you & for putting this issue on the agenda! youtube.com/watch?v=MpXXPn
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We’re hosting our inaugural Data Technology and Analytics conference - 15-16 June 2022!
We’ll be joined by speakers from the worlds of competition, consumer protection, privacy, computer science, tech and more.
Register now:
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This piece by is foundational. We are sitting on a treasure trove of data that could unlock transformative societal change, reframe our broken political narrative, save millions of lives and enrich a billion more. Please read this piece and more importantly share it. NOW.
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I just published a 4000 word piece on why it’s our moral obligation to make data more accessible. The deep truths of humanity are at our fingertips but we need courage to use society’s greatest asset: Data
(twitter thread coming soon)
safegraph.com/blog/data-acce
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This is fascinating, and I want to compare to the on the same sites. I also recommend this commentary by Matthew Fuller. carbolytics.org/fuller.html Amazing work and team!
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Carbolytics project (carbolytics.org), a combination of art and research to visualize the carbon costs of cookies on the top 1m websites #Programmatic #Advertising #Digital @joana_moll @BSC_CNS @JWI_Berlin @sonarplusd @aksiomaorg @minipetite bsc.es/news/bsc-news/
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Carbon footprint data coming to the online advertising market with Scope3, AppNexus founder 's latest venture. 🌱
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If we are going to address the climate crisis, we need accurate data about emissions to make good decisions. Introducing Scope3: the source of truth for supply chain emissions data. bokonads.com/introducing-sc
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Wyoming released 86 TIMES the amount of CO2 as Vermont for each mWh of electricity generated.
86 TIMES.
(via )
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CEO is heading to #SXSW! Find him at #UKHouse on 3/14 at 1pm talking about how "Trust is the New Currency." More info 👇
buff.ly/35DHGIX
#UK@SXSW
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Our CEO Brian O’Kelley was recently asked about the biggest challenge - and opportunity - for companies returning to the office. As companies enter March with new plans in the works, what should guide their thinking? Hint: it’s not about physical presence. buff.ly/3MpesOl
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Found it doing emissions measurement for a campaign - huge numbers
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2/ Here's the link: business-credits.cc/media.php ... loads 55 MB of ads if you leave it open for 3 minutes. The ads.txt is a disaster.
1/ Who is the of content farms? I'm hesitant to post this URL b/c it makes bad people money and loading it is comparable to leaving your car idling in a parking lot from a CO2 perspective... but... this needs to stop.
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