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@forrester

Forrester helps business and technology leaders use customer obsession to accelerate growth. With us, you can be bold at work.

Cambridge, MA
Joined July 2007

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  1. Pinned Tweet
    Mar 15

    Leaders at companies in Europe and worldwide are experiencing business, technology, and cybersecurity impacts from the war in Ukraine. Explore our complimentary resources about what to do to prepare for and mitigate the effects.

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  2. May 24

    Only 36% of companies have a top-down commitment to creating accessible digital experiences 👀 discusses the progress and challenges of widespread digital access and inclusion:

    This image is a quote by Forrester researcher Senem Guler Biyikli that reads: "Reflecting on our last four years covering the accessibility industry at Forrester, we see encouraging signs of progress but also long-standing challenges to making widespread digital accessibility a reality."
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  3. May 23

    APAC marketing leaders are prioritising marketing strategy as an opportunity. Explore complimentary insights that will facilitate your strategy formulation. --

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  4. May 23

    Nothing’s more disruptive to than a future of uncertainty. Learn how you can use a crisis as a catalyst to lead tech innovation.

    Embrace Crisis-Driven Innovation
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  5. May 20

    . examines both sides of this complex question on the .

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  6. May 20

    Can deliver on its promise of a fairer internet?

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  7. May 19

    We’re partnering with to foster greater employment opportunities for candidates with disabilities:

    This quote reads: “We look forward to collaborating with Work Without Limits to maximize employment opportunities for people with disabilities and play our part in addressing the barriers keeping them from finding work.” -Julie Kelly, VP of talent acquisition. There is text on the bottom that says "Bold, together".
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  8. May 18

    Why we're embracing the opportunity? 1. The office isn’t always needed 2. Technology 3. Employee experience 4. Talent acquisition More in our blog:

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  9. May 17

    “Starting with customer insights allows technology and CX leaders to focus their innovation efforts on meeting customer needs and expectations.” offers guidance about the evolving role in .

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  10. May 17

    Learn how more can make your tech team more innovative and successful:

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  11. May 17
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  12. May 17

    : where does D&I sit in your organization?

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  13. May 15

    Digital are the be-all-and-end-all for preparing European workers for the future [via ].

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  14. May 13

    ❌ Measuring B2B marketing on the volume of MQLs and SQLs ✅ Buyer journeys that win, serve, and retain customers See the latest findings from our B2B Buying Survey:

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  15. May 12

    . and discuss the financial risks, how to build inclusive experiences, and how to scale on the .

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  16. May 12

    Inclusive design is a need to have, not a nice to have.

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  17. May 11

    Don’t focus on vague, ill-defined benefits. Instead, make the office a resource to help employees further their goals.

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  18. May 10

    “The idea is to expand the flat web we know today into a multidimensional and multisensory experience.” describes potential for businesses.

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  19. May 9

    CX is a crucial component for businesses looking to set themselves apart from their competition. Learn how Forrester Decisions is tailored to address your most pressing priorities. Visit the Forrester booth at .

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  20. May 9

    We're excited to be back in Sydney for this year's CX APAC!

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  21. May 9

    A big welcome to all our CX APAC 2022 attendees! We're looking forward to two days of insightful sessions. Follow along and join the conversation using

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