Advertiser Perceptions

@AdPerceptions

Advertiser Perceptions is the global leader in data-driven business intelligence for the advertising industry.

New York
advertiserperceptions.com
अक्तूबर 2011 पर शामिल हुए
760 तस्वीरें और वीडियो तस्वीरें एवं चलचित्र

ट्वीट

आपने @AdPerceptions को अवरुद्ध किया है

क्या आप वाकई इन ट्वीट को देखना चाहते हैं? ट्वीट देखने से @AdPerceptions का अवरोध नहीं हटेगा

  1. 37 मिनट पहले

    More than 60% of Advertisers told us they would downgrade or discontinue a media provider based on TRUST, so we’ve brought together four industry experts from Microsoft, Vox, Dentsu and Prudential to discuss the importance of TRUST in advertising.

    पूर्ववत
  2. 15 फ़र॰

    More than 60% of Advertisers told us they would downgrade or discontinue a media provider based on TRUST, so we’ve brought together four industry experts from Microsoft, Vox, Dentsu and Prudential to discuss the importance of TRUST in advertising.

    1 पसंद
    पूर्ववत
  3. 15 फ़र॰

    NEW RESEARCH: Interviewed last fall, 53% of advertisers said they are increasing their spending on podcasts this year, with more than half spending more on digital/streaming audio in general.

    1 रीट्वीट 1 पसंद
    पूर्ववत
  4. 14 फ़र॰

    More than 60% of Advertisers told us they would downgrade/discontinue a media provider based on TRUST. We’ve brought together four industry experts from Microsoft, Vox, Dentsu and Prudential to discuss the importance of TRUST in advertising.

    3 रीट्वीट 4 पसंद
    पूर्ववत
  5. 11 फ़र॰

    The survey -- which was commissioned by Cumulus with Advertiser Perceptions -- shows that especially at the agency level there are more discussions being had about branded podcasts.

    1 पसंद
    पूर्ववत
  6. 4 फ़र॰

    Google Ad Manager is still the dominant SSP – but the race for 2nd place is tight. 46% of publishers use Amazon Publisher Services, Amazon’s supply-side platform. And at 42%, PubMatic came in not too far behind.

    1 उत्तर 6 पसंद
    पूर्ववत
  7. 3 फ़र॰

    The health of the digital ecosystem depends on trust, and it’s continually under fire. Advertisers and publishers can’t afford to let vagueness around brand suitability disrupt the audience engine.

    1 रीट्वीट 1 पसंद
    पूर्ववत
  8. 2 फ़र॰

    CUMULUS MEDIA | Westwood One Audio Active Group® has commissioned Advertiser Perceptions to conduct a study looking at what these groups believe about branded podcasts and how often they are being used.

    1 रीट्वीट 4 पसंद
    पूर्ववत
  9. 2 फ़र॰

    NEW FINDINGS: Branded podcasts are being discussed among agencies and marketers: 47% of agencies have had discussions within their company or with any of their clients about creating a branded podcast.

    2 पसंद
    पूर्ववत
  10. 26 जन॰

    Among all forms of video, TV (which includes linear and streaming) ranked highest at 47% – up from 36% in last year’s report; by contrast, 46% put digital video first, down from 53% a year ago.

    पूर्ववत
  11. 26 जन॰

    Fully 50% of respondents said that video is most valuable in reaching goals/KPIs, versus just 16% for the second most-chosen media channel, search, and 10% for display.

    पूर्ववत
  12. 26 जन॰

    "There is an overwhelming demand for brands to keep their ad content relevant and easily scale their video output," said MNTN CEO Mark Douglas.

    पूर्ववत
  13. 19 जन॰

    TV, in all forms including connected TV, is newly considered the most valuable video format for achieving advertisers' goals leaving digital video in its wake, according to the results of a new survey that Advertiser Perceptions provided to Marketing Dive.

    1 पसंद
    पूर्ववत
  14. 18 जन॰

    “The rising video tide is lifting all boats, just not equally,” said John Bishop, VP at Advertiser Perceptions. “Streaming is attracting priority attention as the medium adds content & audiences, while linear TV continues to get the highest dollar volume.

    1 पसंद
    पूर्ववत
  15. 18 जन॰

    According to research by Advertiser Perceptions, TV in all its forms -- linear, addressable, CTV/OTT -- is the most “valuable,” getting a 47% number, versus 36% a year ago. Digital video (online/mobile) is at 46%, versus 53% a year ago.

    पूर्ववत
  16. 20 दिस॰ 2021

    Advertisers used to be concerned principally about appearing alongside problematic content. Now most are also worried about whether their programmatic and social ad buys indirectly support fraud and dis/misinformation.

    1 रीट्वीट 1 पसंद
    पूर्ववत
  17. 18 दिस॰ 2021

    Advertisers used to be concerned principally about appearing alongside problematic content. Now most are also worried about whether their programmatic and social ad buys indirectly support fraud and dis/misinformation.

    पूर्ववत
  18. 17 दिस॰ 2021

    Basis Technologies collaborated with Advertiser Perceptions providing insights on factors affecting digital media workers. It identifies critical ecosystem pain points and can guide marketers and advertisers on crucial problems to solve.

    1 पसंद
    पूर्ववत
  19. 17 दिस॰ 2021

    Advertisers used to be concerned principally about appearing alongside problematic content. Now most are also worried about whether their programmatic and social ad buys indirectly support fraud and dis/misinformation.

    पूर्ववत
  20. 16 दिस॰ 2021

    Advertisers used to be concerned principally about appearing alongside problematic content. Now most are also worried about whether their programmatic and social ad buys indirectly support fraud and dis/misinformation.

    2 पसंद
    पूर्ववत

@AdPerceptions ने अभी तक ट्वीट नहीं किया है.

लोड होने में कुछ समय लग रहा है.

Twitter क्षमता से अधिक पर काम कर रहा है या कोई क्षणिक समस्या है. पुनः प्रयास करें या अधिक जानकारी के लिए Twitter स्थिति पर जाएँ.

    शायद आपको यह भी पसंद आए

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