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@adexchanger

News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events.

New York City, NY
adexchanger.com
Gått med december 2008
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  1. för 15 timmar sedan

    Due to the recent increase in COVID-19 cases in New York City, we have made the decision to postpone Industry Preview until February 22, 2022 at the Times Center. The health and safety of our attendees is always our top priority. Learn more:

    1 gillande
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  2. 30 dec. 2021

    Check out the top 10 AdExchanger stories of the year as you prepare for 2022.

    Ångra
  3. 29 dec. 2021

    "Oh what fun"

    3 retweets 4 gillanden
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  4. 28 dec. 2021

    "With third-party cookies going away and other identifiers, like Apple’s IDFA, getting harder to come by, ad buyers, media sellers and their ad tech partners are all madly angling for opt-ins."

    1 svara 2 retweets 7 gillanden
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  5. 28 dec. 2021

    Campbell Soup’s New Sales Transformation VP On Testing Instacart’s Free Sample Ad Pilot

    1 gillande
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  6. 21 dec. 2021

    Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its Acquisition By Microsoft

    2 retweets
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  7. 16 dec. 2021

    Nothing in ad tech is ever easy ... Why The IAB Tech Lab Still Hasn’t Taken On The Administrator Role For Unified ID 2.0 by

    1 retweet 4 gillanden
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  8. 15 dec. 2021

    "Predictive optimization is predicated on the premise that every audience segment is worthwhile, as long as it can be advertised to at the right price per impression or click." on why is poised to replace microsegmentation.

    2 retweets 4 gillanden
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  9. 14 dec. 2021

    "Did you opt into this?"

    2 retweets 8 gillanden
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  10. 14 dec. 2021

    "Overexposure degrades user experience, wastes budgets and harms brands. Today, this is an imminently solvable problem. So, why haven’t we solved it?"

    4 gillanden
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  11. 14 dec. 2021

    Hear from Criteo's CEO Megan Clarken on why the IPONWEB deal is all about first-party data and what it means for the ad tech ecosystem.

    4 gillanden
    Ångra
  12. Retweetade
    9 dec. 2021

    Whaaaa... Never would have guessed this back in October (other than the Criteo & IPONWEB CEOs were equally sharp & frank & made our audience laugh)

    2 svar 4 retweets 32 gillanden
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  13. 9 dec. 2021

    Partner Content: The offers flexibility & timeliness of that marketers have never had before. Learn more from how you can prepare to win big & seize opportunities to deliver the best experiences today and in the future.

    1 gillande
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  14. 9 dec. 2021

    "Are retail sellers more profitable with fewer discounts and Black Friday-style promotions? Is ecommerce a drag on profit margins . . . or a surprise boon for brick-and-mortar?"

    1 retweet 1 gillande
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  15. 9 dec. 2021

    "You don’t need 360 degrees of a customer. You need to align the scope of your customer data collection efforts to the value you’re aiming to provide."

    Ångra
  16. 7 dec. 2021

    Partner Content: In 2021, saw Android eCPMs rise 20%. For more insights on how evolved this past year, check out their latest trends report:

    1 gillande
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  17. Retweetade
    2 dec. 2021

    🎉Very excited to introduce our two new Associate Editors! Anthony Vargas () - covering media/publishing/sell-side tech Alyssa Boyle () - covering TV/video and sharing the data privacy beat with

    4 svar 7 retweets 70 gillanden
    Ångra
  18. 23 nov. 2021

    The finalists for the first ever Top Women in Marketing Awards have been announced! Winners will be named virtually on December 8 during Women in Events Week. Join us to close out the year on a celebratory note–secure your digital tickets today:

    1 svara 1 gillande
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  19. Retweetade
    22 nov. 2021

    just a quick pre-Thanksgiving scoop. Nielsen is suing TVision and HyphaMetrics -- its two main panel measurement startup challengers -- for assorted alleged patent infringement. Should be fun.

    1 svara 4 retweets 13 gillanden
    Ångra
  20. 19 nov. 2021

    Comic: Seasonal Spending ... dive in!

    2 gillanden
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