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@adexchanger

News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events.

New York City, NY
adexchanger.com
Tilmeldt december 2008
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  1. for 1 time siden

    "I'm an NFT now."

    1 svar 2 likes
    Fortryd
  2. for 3 timer siden

    Check out how marketers can take advantage of key trends shaping the programmatic space in 2022 and beyond.

    1 like
    Fortryd
  3. 12. jan.

    "After a pandemic-induced lull in deal activity in 2020, last year was wall-to-wall consolidation across the media and marketing technology sectors."

    1 like
    Fortryd
  4. 11. jan.

    Don't miss out on this exciting new session with Dan Taylor, Vice President, Global Ads at Google. Join us February 22 in New York City to get Google's perspective on what advertising looks like in the year ahead. Learn more about the event here:

    Fortryd
  5. 5. jan.

    Due to the recent increase in COVID-19 cases in New York City, we have made the decision to postpone Industry Preview until February 22, 2022 at the Times Center. The health and safety of our attendees is always our top priority. Learn more:

    1 like
    Fortryd
  6. 30. dec. 2021

    Check out the top 10 AdExchanger stories of the year as you prepare for 2022.

    2 likes
    Fortryd
  7. 29. dec. 2021

    "Oh what fun"

    3 retweets 4 likes
    Fortryd
  8. 28. dec. 2021

    "With third-party cookies going away and other identifiers, like Apple’s IDFA, getting harder to come by, ad buyers, media sellers and their ad tech partners are all madly angling for opt-ins."

    1 svar 2 retweets 8 likes
    Fortryd
  9. 28. dec. 2021

    Campbell Soup’s New Sales Transformation VP On Testing Instacart’s Free Sample Ad Pilot

    1 like
    Fortryd
  10. 21. dec. 2021

    Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its Acquisition By Microsoft

    2 retweets
    Fortryd
  11. 16. dec. 2021

    Nothing in ad tech is ever easy ... Why The IAB Tech Lab Still Hasn’t Taken On The Administrator Role For Unified ID 2.0 by

    1 retweet 4 likes
    Fortryd
  12. 15. dec. 2021

    "Predictive optimization is predicated on the premise that every audience segment is worthwhile, as long as it can be advertised to at the right price per impression or click." on why is poised to replace microsegmentation.

    2 retweets 4 likes
    Fortryd
  13. 14. dec. 2021

    "Did you opt into this?"

    2 retweets 8 likes
    Fortryd
  14. 14. dec. 2021

    "Overexposure degrades user experience, wastes budgets and harms brands. Today, this is an imminently solvable problem. So, why haven’t we solved it?"

    4 likes
    Fortryd
  15. 14. dec. 2021

    Hear from Criteo's CEO Megan Clarken on why the IPONWEB deal is all about first-party data and what it means for the ad tech ecosystem.

    4 likes
    Fortryd
  16. retweetede
    9. dec. 2021

    Whaaaa... Never would have guessed this back in October (other than the Criteo & IPONWEB CEOs were equally sharp & frank & made our audience laugh)

    2 svar 4 retweets 32 likes
    Fortryd
  17. 9. dec. 2021

    Partner Content: The offers flexibility & timeliness of that marketers have never had before. Learn more from how you can prepare to win big & seize opportunities to deliver the best experiences today and in the future.

    1 like
    Fortryd
  18. 9. dec. 2021

    "Are retail sellers more profitable with fewer discounts and Black Friday-style promotions? Is ecommerce a drag on profit margins . . . or a surprise boon for brick-and-mortar?"

    1 retweet 1 like
    Fortryd
  19. 9. dec. 2021

    "You don’t need 360 degrees of a customer. You need to align the scope of your customer data collection efforts to the value you’re aiming to provide."

    Fortryd
  20. 7. dec. 2021

    Partner Content: In 2021, saw Android eCPMs rise 20%. For more insights on how evolved this past year, check out their latest trends report:

    1 like
    Fortryd

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