Advertiser Perceptions

@AdPerceptions

Advertiser Perceptions is the global leader in data-driven business intelligence for the advertising industry.

New York
advertiserperceptions.com
Joined October 2011
760 Photos and videos Photos and videos

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  1. 38 minutes ago

    More than 60% of Advertisers told us they would downgrade or discontinue a media provider based on TRUST, so we’ve brought together four industry experts from Microsoft, Vox, Dentsu and Prudential to discuss the importance of TRUST in advertising.

    Undo
  2. Feb 15

    More than 60% of Advertisers told us they would downgrade or discontinue a media provider based on TRUST, so we’ve brought together four industry experts from Microsoft, Vox, Dentsu and Prudential to discuss the importance of TRUST in advertising.

    1 like
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  3. Feb 15

    NEW RESEARCH: Interviewed last fall, 53% of advertisers said they are increasing their spending on podcasts this year, with more than half spending more on digital/streaming audio in general.

    1 retweet 1 like
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  4. Feb 14

    More than 60% of Advertisers told us they would downgrade/discontinue a media provider based on TRUST. We’ve brought together four industry experts from Microsoft, Vox, Dentsu and Prudential to discuss the importance of TRUST in advertising.

    3 retweets 4 likes
    Undo
  5. Feb 11

    The survey -- which was commissioned by Cumulus with Advertiser Perceptions -- shows that especially at the agency level there are more discussions being had about branded podcasts.

    1 like
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  6. Feb 4

    Google Ad Manager is still the dominant SSP – but the race for 2nd place is tight. 46% of publishers use Amazon Publisher Services, Amazon’s supply-side platform. And at 42%, PubMatic came in not too far behind.

    1 reply . 6 likes
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  7. Feb 3

    The health of the digital ecosystem depends on trust, and it’s continually under fire. Advertisers and publishers can’t afford to let vagueness around brand suitability disrupt the audience engine.

    1 retweet 1 like
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  8. Feb 2

    CUMULUS MEDIA | Westwood One Audio Active Group® has commissioned Advertiser Perceptions to conduct a study looking at what these groups believe about branded podcasts and how often they are being used.

    1 retweet 4 likes
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  9. Feb 2

    NEW FINDINGS: Branded podcasts are being discussed among agencies and marketers: 47% of agencies have had discussions within their company or with any of their clients about creating a branded podcast.

    2 likes
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  10. Jan 26

    Among all forms of video, TV (which includes linear and streaming) ranked highest at 47% – up from 36% in last year’s report; by contrast, 46% put digital video first, down from 53% a year ago.

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  11. Jan 26

    Fully 50% of respondents said that video is most valuable in reaching goals/KPIs, versus just 16% for the second most-chosen media channel, search, and 10% for display.

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  12. Jan 26

    "There is an overwhelming demand for brands to keep their ad content relevant and easily scale their video output," said MNTN CEO Mark Douglas.

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  13. Jan 19

    TV, in all forms including connected TV, is newly considered the most valuable video format for achieving advertisers' goals leaving digital video in its wake, according to the results of a new survey that Advertiser Perceptions provided to Marketing Dive.

    1 like
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  14. Jan 18

    “The rising video tide is lifting all boats, just not equally,” said John Bishop, VP at Advertiser Perceptions. “Streaming is attracting priority attention as the medium adds content & audiences, while linear TV continues to get the highest dollar volume.

    1 like
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  15. Jan 18

    According to research by Advertiser Perceptions, TV in all its forms -- linear, addressable, CTV/OTT -- is the most “valuable,” getting a 47% number, versus 36% a year ago. Digital video (online/mobile) is at 46%, versus 53% a year ago.

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  16. 20 Dec 2021

    Advertisers used to be concerned principally about appearing alongside problematic content. Now most are also worried about whether their programmatic and social ad buys indirectly support fraud and dis/misinformation.

    1 retweet 1 like
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  17. 18 Dec 2021

    Advertisers used to be concerned principally about appearing alongside problematic content. Now most are also worried about whether their programmatic and social ad buys indirectly support fraud and dis/misinformation.

    Undo
  18. 17 Dec 2021

    Basis Technologies collaborated with Advertiser Perceptions providing insights on factors affecting digital media workers. It identifies critical ecosystem pain points and can guide marketers and advertisers on crucial problems to solve.

    1 like
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  19. 17 Dec 2021

    Advertisers used to be concerned principally about appearing alongside problematic content. Now most are also worried about whether their programmatic and social ad buys indirectly support fraud and dis/misinformation.

    Undo
  20. 16 Dec 2021

    Advertisers used to be concerned principally about appearing alongside problematic content. Now most are also worried about whether their programmatic and social ad buys indirectly support fraud and dis/misinformation.

    2 likes
    Undo

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