Advertiser Perceptions

https://www.advertiserperceptions.com/trust-video/?utm_source=Hootsuite+Trust+Video&utm_medium=&utm_term=&utm_content=&utm_campaign= … More than 60% of Advertisers told us they would downgrade or discontinue a media provider based on TRUST, so we’ve brought together four industry experts from Microsoft, Vox, Dentsu and Prudential to discuss the importance of TRUST in advertising.pic.twitter.com/YpwIy308UA

https://www.advertiserperceptions.com/trust-video/?utm_source=Hootsuite+Trust+Video&utm_medium=&utm_term=&utm_content=&utm_campaign= … More than 60% of Advertisers told us they would downgrade or discontinue a media provider based on TRUST, so we’ve brought together four industry experts from Microsoft, Vox, Dentsu and Prudential to discuss the importance of TRUST in advertising.pic.twitter.com/45nN1RfZrC

https://www.mediapost.com/publications/article/371142/podcasts-reach-an-inflection-point.html … NEW RESEARCH: Interviewed last fall, 53% of advertisers said they are increasing their spending on podcasts this year, with more than half spending more on digital/streaming audio in general. @PierreBouvard @CumulusMediapic.twitter.com/Nw4Oq2rHOw

https://www.advertiserperceptions.com/trust-video/  More than 60% of Advertisers told us they would downgrade/discontinue a media provider based on TRUST. We’ve brought together four industry experts from Microsoft, Vox, Dentsu and Prudential to discuss the importance of TRUST in advertising. #advertisingpic.twitter.com/x0UUwotn7I

http://www.insideradio.com/podcastnewsdaily/survey-points-to-growing-interest-in-branded-podcasts-among-ad-agencies-and-marketers/article_684f0e20-8a97-11ec-ac90-c799b7108755.html … The survey -- which was commissioned by Cumulus with Advertiser Perceptions -- shows that especially at the agency level there are more discussions being had about branded podcasts. @PierreBouvard @CumulusMediapic.twitter.com/Ms9Xi9ByQY

https://www.adexchanger.com/online-advertising/google-reigns-supreme-in-latest-advertiser-perceptions-ssp-report-but-competition-is-tight-among-everyone-else/#more-185871 … Google Ad Manager is still the dominant SSP – but the race for 2nd place is tight. 46% of publishers use Amazon Publisher Services, Amazon’s supply-side platform. And at 42%, PubMatic came in not too far behind. @PubMatic @AmazonAds @GoogleAdManagerpic.twitter.com/Sm1fR6rGKz

https://www.mediapost.com/publications/article/370875/media-need-brand-suitability-standards.html?edition=125166 … The health of the digital ecosystem depends on trust, and it’s continually under fire. Advertisers and publishers can’t afford to let vagueness around brand suitability disrupt the audience engine.pic.twitter.com/fD8DT05dp6

https://westwoodone.com/2022/01/31/branded-podcasts-whos-creating-them-and-best-practices-for-getting-them-right/ … CUMULUS MEDIA | Westwood One Audio Active Group® has commissioned Advertiser Perceptions to conduct a study looking at what these groups believe about branded podcasts and how often they are being used. @PierreBouvard @WestwoodOne @CumulusMediapic.twitter.com/1Zk7DaWi9j

https://news.radio-online.com/articles/b16935/Best-Practices-for-Developing-Impactful-Branded-Podcasts … NEW FINDINGS: Branded podcasts are being discussed among agencies and marketers: 47% of agencies have had discussions within their company or with any of their clients about creating a branded podcast. @PierreBouvard @WestwoodOnepic.twitter.com/GgAqQeF3Qb

https://lnkd.in/ednxaddS  Among all forms of video, TV (which includes linear and streaming) ranked highest at 47% – up from 36% in last year’s report; by contrast, 46% put digital video first, down from 53% a year ago.pic.twitter.com/l5n83rRunR

https://lnkd.in/d23C8S5P  Fully 50% of respondents said that video is most valuable in reaching goals/KPIs, versus just 16% for the second most-chosen media channel, search, and 10% for display.pic.twitter.com/Pm6ms1d4oK

https://lnkd.in/eQe2ETFJ  "There is an overwhelming demand for brands to keep their ad content relevant and easily scale their video output," said MNTN CEO Mark Douglas.pic.twitter.com/UPIw8Qc53W

https://www.marketingdive.com/news/tv-tops-in-video-for-reaching-advertisers-goals-survey-finds/617341/ … TV, in all forms including connected TV, is newly considered the most valuable video format for achieving advertisers' goals leaving digital video in its wake, according to the results of a new survey that Advertiser Perceptions provided to Marketing Dive.pic.twitter.com/G62oE2UHx6

https://www.nexttv.com/news/advertisers-looks-to-spend-more-on-all-forms-of-video-survey-finds … “The rising video tide is lifting all boats, just not equally,” said John Bishop, VP at Advertiser Perceptions. “Streaming is attracting priority attention as the medium adds content & audiences, while linear TV continues to get the highest dollar volume.pic.twitter.com/pjV1QWjVkV

https://www.mediapost.com/publications/article/370350/ctv-ad-revenues-continue-to-rise-as-do-concerns-o.html?edition= … According to research by Advertiser Perceptions, TV in all its forms -- linear, addressable, CTV/OTT -- is the most “valuable,” getting a 47% number, versus 36% a year ago. Digital video (online/mobile) is at 46%, versus 53% a year ago.pic.twitter.com/xKDpUwgoVa

http://ow.ly/3BRn50HbFAK  Advertisers used to be concerned principally about appearing alongside problematic content. Now most are also worried about whether their programmatic and social ad buys indirectly support fraud and dis/misinformation.pic.twitter.com/Rs8wgMWgKG

http://ow.ly/3BRn50HbFAK  Advertisers used to be concerned principally about appearing alongside problematic content. Now most are also worried about whether their programmatic and social ad buys indirectly support fraud and dis/misinformation.pic.twitter.com/nHwNjvsvqj

https://lnkd.in/ePpKsWNH  Basis Technologies collaborated with Advertiser Perceptions providing insights on factors affecting digital media workers. It identifies critical ecosystem pain points and can guide marketers and advertisers on crucial problems to solve. @BasisTechLtdpic.twitter.com/kKSYkmW3iJ

http://ow.ly/3BRn50HbFAK  Advertisers used to be concerned principally about appearing alongside problematic content. Now most are also worried about whether their programmatic and social ad buys indirectly support fraud and dis/misinformation.pic.twitter.com/jjTRDbbqZM

http://ow.ly/3BRn50HbFAK  Advertisers used to be concerned principally about appearing alongside problematic content. Now most are also worried about whether their programmatic and social ad buys indirectly support fraud and dis/misinformation.pic.twitter.com/eXoklPF22i