AdMonstersПідтверджений профіль

@AdMonsters

Global community of digital leaders passionate about ad technology and operations. Part of the family.

New York and San Francisco
admonsters.com
Дата приєднання: жовтень 2008
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  1. Закріплений твіт
    6 трав.

    There's no more important term in the post-cookie world than identity. Here's how you become an expert: w/

    2 ретвіти 3 вподобань
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  2. 58 хвилин тому

    As explains, the Virtual (Aug. 25-26) has something for everyone in your revenue department. Publishers sign up for free before July 31!

    1 вподобання
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  3. ретвітнув(ла)
    11 годин тому

    What we're talking about this week: 1/ Drops Fees When Going Through Its 2/ Opportunities Aplenty 3/ TCF 2.0: Considerations 4/ 2.0 Is Gunning For Ad Tech

    2 ретвіти 3 вподобань
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  4. 16 годин тому

    Financial Ad Spend Is Surviving the Pandemic, Says

    1 вподобання
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  5. 23 лип.

    Can you measure consumer trust? Yep, that's what surveys are for. And maybe you should read your comments and listen to your audience on social media too.

    1 вподобання
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  6. 23 лип.

    Start with newsletters then move into push and then tie your messaging together based on what you know about the individual. The email address is key to identity.

    Скасувати
  7. 23 лип.

    Can you over-or-under message your audience? Pubs need to look at the tools at their disposal. Look at the data folks.

    Скасувати
  8. 23 лип.

    People are still wary of anything that looks like spam. You don't want to end up on a spam filter list.

    1 вподобання
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  9. 23 лип.

    The privacy train has already left the station. Toot. Toot. (This again goes back to trust. If your audience trusts you, they're willing to share their data.)

    1 вподобання
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  10. 23 лип.

    I've always told the audience if you're getting something for free, you are the product. My audience understands that.

    3 ретвіти 1 вподобання
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  11. 23 лип.

    Once you develop trust—you'll develop advocacy. Your audience will be willing to sign up for new products and spread the word.

    1 вподобання
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  12. 23 лип.

    When you use AI-powered push notifications you can set it and forget it (content & cadence) and just collect the checks.

    1 вподобання
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  13. 23 лип.

    This makes so much sense. Revenue, data, and content coming together every 30 days to look at the numbers to see which products are killing it and which ones are DOA.

    1 вподобання
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  14. 23 лип.

    You can use push notifications as a litmus test for developing more content and messaging. Did that message die on send? Well, your audience probably won't want to read about that topic.

    2 вподобань
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  15. 23 лип.

    Tsk tsk tsk. Brands and pubs still not taking advantage of push notifications on their sites.

    1 вподобання
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  16. 23 лип.

    People want snackable content. Alerts. Breaking news specific to time of day will be more relevant and receive more engagement. Use the same mindset that you use on Twitter in a newsletter. - Jeff Kupietzky CEO

    1 вподобання
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  17. 23 лип.

    It's all about curating and picking the right content for the right audience at scale—and you will boost engagement. - Jeff Kupietzky CEO

    1 вподобання
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  18. 23 лип.

    The newsletter open rate is over 50%. This is amazing for email marketing. So we put it in an email blog with ads in them. -

    1 вподобання
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  19. 23 лип.

    Gadzooks. was sending 40 Milli newsletters per month. People are so connected they call to see they missed it or there was a typo.

    1 вподобання
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  20. 23 лип.

    Let's stop calling people users. They're people. During the pandemic, we've pivoted and we're talking to the person not the user. There's a person on the other side of the screen. -

    1 вподобання
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  21. 23 лип.

    "If you don't innovate you evaporate." -

    1 вподобання
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