AdMonstersחשבון מאומת

@AdMonsters

Global community of digital leaders passionate about ad technology and operations. Part of the family.

New York, United States
admonsters.com
כאן מאז אוקטובר 2008
697 תמונות וסרטונים תמונות וקטעי וידאו

ציוצים

חסמת את @AdMonsters

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  1. ציוץ נעוץ
    6 במאי

    There's no more important term in the post-cookie world than identity. Here's how you become an expert: w/

    3 ציוצים מחדש 5 סימוני "אהבתי"
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  2. לפני 18 דקות

    Sign up for next week’s free with and where pubs will learn about selling a first-party data strategy to sales teams and advertisers

    Join me with Chris Ryan VP of Programmatic Sales, on November 12th at 1pm EDT to hear how Insider is improving campaign performance for advertisers using its first-party data.
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  3. לפני 24 שעות

    Ruh-roh: reCAPTCHA got busted enabling personalized ad targeting. H/T

    3 ציוצים מחדש 3 סימוני "אהבתי"
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  4. 5 בנוב׳

    Car intent and purchase intent are very valuable data. but as a small-scale pub scale is an issue. - Claire Groves, Head of Ad Operations

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  5. 5 בנוב׳

    Claire Groves, Head of Ad Operations, homegrown login system: They monetize data and audiences on site. With the cookie crumbling offers small niche pubs opportunity. But without scale have to change approach to login and the value exchange.

    1 סימון "אהבתי"
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  6. 5 בנוב׳

    . Haymarket Automotive produces car reviews and a login wall could kill the business. But they setup pockets across site like car valuation or car buying platform to speak with dealers—where the value exchange is clear.

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  7. 5 בנוב׳

    A first-party-driven strategy can be scaled with but they are not a data controller- they just manage pub/user relationships.

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  8. 5 בנוב׳

    We want users to have full control of their data with full transparency. Allow users to choose whether they want to login or go ad-supported. - Achim Schlosser, CTO

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  9. 5 בנוב׳

    It's about supporting all of these different revenue models and allowing users to have one way to sign in to various partners.

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  10. 5 בנוב׳

    For authentication we used oAUTH but now TCF has become standard. For us, it's about allowing partners to build a market solution that is fully open. The system looks like one giant sign-on from a partner perspective.

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  11. 5 בנוב׳

    . guarantees neutrality. Building a sustainable market using sign-on services. The key thing for a login alliance is reach.

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  12. 5 בנוב׳

    How can we build new and sustainable models for privacy and monetization? Achim Schlosser, CTO,

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  13. 5 בנוב׳

    The fact that most pubs in this poll feel consumers think content should be free illustrates the challenges with demonstrating the value exchange to audiences.

    1 סימון "אהבתי"
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  14. 5 בנוב׳

    Successful login strategies are user-centric and built on trust - Do you have a clear value prop for your audience?

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  15. 5 בנוב׳

    Publisher, rethink your relationship with your audience. Taking back control of the relationship with your audience is critical.

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  16. 5 בנוב׳

    90% of users don't hate ads. They just don't like intrusive irrelevant ads.

    2 סימוני "אהבתי"
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  17. 5 בנוב׳

    user segmentation. better understanding your users. who will pay for content?

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  18. 5 בנוב׳

    Understand your audience and give them a choice of what their experience will be and what the exchange will be.

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  19. 5 בנוב׳

    Users are becoming picky about the content they're choosing. Some ads are acceptable and others are a bad experience. Do you want your media brand associated with a bad user experience .

    1 reply
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  20. 5 בנוב׳

    Why are people reluctant to pay for content online? They've been getting it for free so it's hard to make the mindset shift or they can get similar content for free elsewhere. Brand loyalty also comes into play here. They only trust a few brands.

    2 סימוני "אהבתי"
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  21. 5 בנוב׳

    In comparison to newspapers, people paid for the paper and the paper had ads in it. Now they get ad-funded content without paying for the content. But users didn't understand the .

    1 ציוץ מחדש
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