We live in a hyper-visual world, and in the ad tech ecosystem, leveraging memorable and creative designs is a business imperative.
's Visual Economy Report explores the world of creative design.🔎🌎
#design #GenZ #socialmedia
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GPT Meet #VRM. Journey Intelligence vs Consent Fatigue.
The interview on the advantages of AI in visitor relationship management for publishers.
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Does Generative AI = revenue for publishers?
’s , a Virtual Relationship Management company, is leveraging OpenAI's GPT to bolster publisher revenue.
#GenerativeAI #privacy #consent
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Prepare for imminent takeover🤖🤖🤖
Generative AI might be coming to steal your job, or it can help make your process more efficient. Here are the highs and lows of Generative AI in the ad tech industry.
#decoder #generativeAI #targeting
Disney + Pepsi + Kroger = a match made in CTV heaven.
Are they on their way to dominating the CTV game? Stay seated and place your bets because we’ll all want to see how this one turns out.
#wrapper #CTV #retailmedia
bit.ly/41VA8t4
GIF
🏆 Thrilled to announce the 2023 Top Women in Media & Ad Tech Honorees! Presented by AdMonsters + AdExchanger, this awards program recognizes remarkable women in the industry. Join us in celebrating them in June 5 in NYC. Let's congratulate them!
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A flourishing bot economy? Check.
Taylor Swift Ticketmaster Debacle? Check.
$10 billion in online scams in 2022? Check.
This week’s Wrapper covers it all.
#fraud #wrapper #badactors
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Nontraditional publishers cannot always follow the same rulebook as traditional publishers to help monetize their traffic, but has a play-by-play on how they do it.
#monetization #targeting #ecommerce
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AdMonsters Ops NY is a little over a month away, and if you are in the ad tech community, it is not a conference you want to miss. Check out some of our highlights! You can register here: bit.ly/41Y5yOU
#AdMonstersOps #AdOps #community
Shouldn’t advertisers follow suit if consumer spending power is still strong during inflation? ’s inflation survey highlights that consumer spending is strong during economic uncertainty.
#inflation #commerce #adspend
In a matter of months, #ChatGPT has completely changed the way the world sees #AI.
And yet, only 2.7% of all respondents prioritized the responsible and ethical use of AI. That's wild.
So how are IT decision-makers prioritizing this technology? ow.ly/Wkei50HEKHQ
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The programmatic supply chain is an environmental wasteland, but the ad tech ecosystem is working to fix it. For example, The partnered with AdNetZero for a “Green Initiative.”
#sustainability #AdOps #programmatic
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Happy Earth Day🌍🌎🌏
This is a time for the ad tech community to reflect on how we can make the ecosystem more sustainable. With a study from , here are some tips to reduce carbon emissions in the programmatic supply chain.
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Microtargeting based on behavioral data has roused criticism from consumers, journalists, and the federal government for evasive practices and damaging the user experience. How does ad tech remedy the bad rap?
#microtargeting #UX #programmatic
An ad recession does not = cutting your ad budget. Karla Jo Helms, Founder of Disruptors, advises quite the opposite. Publishers and advertisers should invest heavily in advertising during a recession.
#recession #SMB #adspendslowdown
Don’t puff puff pass on the chance to advertise in the Cannabis community.
The lack of federal regulations has created challenges for cannabis advertisers, but John Nakhla from Safe-Reach has some solutions for you.
#420 #digital #partnership
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👹 The "Loyal Monster" rate for AdMonsters Ops ends Friday, 4/21! Register now to save on your tix (including group deals!) for the conference for digital advertising & rev ops professionals, June 5-6 in NYC. BTW, have you seen this agenda?
Ad recession where? Ad recession who?
According to the IAB/PwC revenue report for 2022, last year was a banner year for the digital advertising industry. Read this week’s Wrapper to see why.
#adrecession #revenue #adspend
At AdMonsters Ops, , Founder of , will teach a crash course on ID solutions in his keynote session, "Calling BS On Identity: An In-depth Guide To Identity Solutions." It's going to be all facts and no BS!
#AlternativeIDs #privacy
bit.ly/3yCbQae
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The ad tech ecosystem is an environmental nightmare, so how is the industry working to rectify past mistakes?
At AdMonsters Ops, will interview to see how the industry can improve.
#sustainability #programmatic
bit.ly/3yCbQae
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Join us at AdMonsters Ops NY, where Mark Sturino, VP, Data and Analytics at , will give a keynote address on “How AI is Reshaping Media Buying & Selling.”
#AI #mediabuying #addisplay
bit.ly/3GNFYUD
According to Yuval Shiboli, Director of Product Marketing, , malvertising schemes are adapting and becoming smarter. How do publishers stop the ever-growing crime syndicate? Read the Q&A below to find out.
#malvertising #SSP #adfraud
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I will be there with (who is keynoting!). Will def want to catch this interview and hopefully say hi.
(context: this is Ops in June in NYC) 🔥
admonsters.com/events/2022-op
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“Operation Cookie Monster” has nothing to do with Sesame Street. It’s all about the FBI’s seizure of one of the largest bot markets in the world — the Genesis Market 🍪
#botmarkets #privacy #digitalfootprint
bit.ly/3GEhz3J
It's #TopWomenWednesday with , CMO of , and 2022 Change-Maker in the Top Women in Media & Ad Tech Awards. In this AdExchanger Q&A, she talks about her career path, productivity hacks, support on the home front, work/life balance & more
Post News offers subscribers a harassment and misinformation-free publication. Consumers can read and comment on diverse stories with a zero-tolerance policy for trolls to keep the focus on content.
#content #subscriptions #revenue
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What sounds more promising? The opportunity to develop your Ad Ops team or a major case of FOMO.
Join us June 5-6 at the Metropolitan Pavilion for AdMonsters Ops in NY. Teams of 3+ get a discounted rate!
#AdOps #teambuilding #firstpartydata
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The extraordinary women in ad tech deserve all the flowers. We celebrate them for our Top Women in Ad Tech in Media Awards on Monday, June 5, at Metropolitan Pavilion in NY 💐💐💐
#TopWomen #AdOps #ChangeMakers
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How can publishers embrace this growing ecosystem of commerce media?
Publishers hold more power than expected in the shifting e-commerce market and should invest in the medium now.
#commercemedia #shoppableads #coupons
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AdMonsters Ops' full agenda is live!
Make sure you join us June 5-6 at the Metropolitan Pavilion in NYC. You have your pick of the litter as we discuss data & identity, leadership, client services, and much more.
#AdMonsersOps #sales #leadership
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Gen Z creates the future through their own image. Publishers and advertisers must understand that vision to connect with them as consumers.
See how , founded by Gen Zer , is changing digital media.
#GenZ #contextual #adspend
It's #TopWomenWednesday, featuring Laura Boodram, CRO of FatTail! This Top Woman won a 2021 Magnanimous Mentor Award and was recently named CRO 👏👏👏 More about Laura's career and her #worklife in #adtech in this Q&A with our sister brand
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It's #TopWomenWednesday, featuring Laura Boodram, CRO of FatTail! This Top Woman won a 2021 Magnanimous Mentor Award and was recently named CRO 👏👏👏 Read more about Laura's career and experiences being a woman in ad tech in this brief Q&A
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DOJ v. Google: The Antitrust Lawsuit Heard Around the World.
The DOJ filed an antitrust lawsuit against Google in January, and last week Google asked the DOJ to drop the case. Who will come out the victor?
#DOJ #Google #antitrust
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