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Microtargeting based on behavioral data has roused criticism from consumers, journalists, and the federal government for evasive practices and damaging the user experience. How does ad tech remedy the bad rap? #microtargeting #UX #programmatic
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Is Microtargeting Giving the Digital Advertising Sector a Bad Rap? - AdMonsters
Micro-targeting based on behavioral data was supposed to be a good thing for all parties involved but those benefits haven’t panned out. 
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