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How must
#CIOs and#CMOs collaborate in the Age of the Customer?@minicooper blogs#aotc http://s.forr.com/mh15 -
Only customer-obsessed orgs will survive in the Age of the Customer What does that mean for IT?
@gcolony blogs http://s.forr.com/mh1X#aotc -
If you’re getting separation from your customers rather than separation from your competitors, that’s a bad thing.
#ForrForum -
Hospitality is a universal theme. It’s about getting people and organizations to embrace it.
#ForrForum -
"We were spending $35 million a year to piss off our customers." --
@daysinn's President re: its old breakfast offering.#ForrForum#custexp -
Train incessantly and relentlessly for better CX:
#daysinn#ForrForum -
The age of the customer approaches. What does this mean for tech management? Check out my post: http://tinyurl.com/mc5h7vq
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"If you're not changing you're not growing" - Renee Cacchillo of
@safelite.#ForrForum -
No matter where you currently stand w/
#CX, there's always a customer who is waiting to be amazed. Make#CX part of your culture.#ForrForum -
Every company must think about the disciplines that come first in their company. Who do you serve? What are your values?
#ForrForum -
Use moodboards with rich imagery to bring your brand to life.
@kerrybodine#ForrForum -
Use the biz model canvas to map mechanics like key partners, key activities, & cost structure. http://bit.ly/bQfBiB
#ForrForum#bmgen -
#CustExp innovation is NOT going to happen if you make all of your decisions in a spreadsheet. Get visual!#ForrForum@kerrybodine -
The
@_Continuum &@Bertuccis team infused brand values into the dining space, menu, website -- and even hiring policies.#ForrForum -
The
@_Continuum &@Bertuccis team created a biz model that increased diner dwell time & hit revenue targets.#ForrForum -
The
@_Continuum &@Bertuccis team reframed the problem from FOOD to creating a SOCIAL dining experience.#ForrForum -
Great innovation work:
@_Continuum helped@Bertuccis create a new restaurant concept for Gen Y & Millenials called@2ovens.#ForrForum -
Your brand determines the QUALITIES of the interactions your customers will have.
#ForrForum@kerrybodine#CX#custexp -
Your business model determines the TYPES of interactions your customers will have.
#ForrForum@kerrybodine#CX#custexp -
To innovate the
#custexp, you need to triangulate on consumer needs, business model, & brand.#ForrForum@kerrybodine#CX#OutsideIn
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Forrester Research
Kerry Bodine
Diana Helander
George Colony