Joe Mandese

.@really Foolish In The Extreme: Sunlight may truly be the best disinfectant. And the best way to avoid gaslight...https://bit.ly/3N4jsaP 

Study Finds Gas Station Fill-Ups Boost Shopping At Other Retail Locations: Specifically, it found consumers who fueled up spent 3.7 times more and transact 4.2 times more frequently than those who...https://bit.ly/3wjwSsS 

UScellular Taps Hamelin For Brand Media, Ovative For Performance: "We are excited to work with two independent media agencies that understand the importance of local connections," says USCellular's...https://bit.ly/3M3tTeA 

God Save The Queen, She Ain't No Algorithm: "The data, marketing and creative industries remain in limbo, unsure of what form the U.K.'s data protection reforms will take," DMA CEO Chris Combemale...https://bit.ly/3M2YWHw 

.@NBCUniversal embraces 'that metaverse thing,' claims it as a commercial innovationhttps://bit.ly/3ys1s6g 

NBCU Embraces 'That Metaverse Thing,' Claims It As A Commercial Innovation: "This represents a huge opportunity for brands to think outside the 30-second ad spot," writes CMO Josh Feldman...https://bit.ly/3ys1s6g 

Why 'Onchain' Is The Next New Thing In Ad Industry Jargon: "The future is 'onchain' instead of online," DMEXCO's organizers assert in a summit of their Web3-centered spring summit...https://bit.ly/3sjHKG0 

Red, White & Theocratic @ipsosushttps://bit.ly/3KYCvSE 

.@ANAmarketers and @4As and @the_ARF CIMM probe industry transition to 'multi-currency' marketplace @CIMM_NEWShttps://bit.ly/3ynTUkP 

Red, White & Theocratic: According to a new Ipsos study, two-thirds of Americans are likely to vote for candidates who support passing a law legalizing abortion to replace Roe if SCOTUS strikes it...https://bit.ly/3KYCvSE 

ANA, 4As, CIMM Announce Probe Of Industry Transition To A 'Multi-Currency' Marketplace: The study comes as a perfect storm of developments have led up to a Babel-like 2022-23 upfront marketplace,...https://bit.ly/3ynTUkP 

Havas Media Group Becomes First Global Media Network To Offer Ethical Certification: The Certified Ethical Advertising Executive, developed by the Institute of Advertising Ethics, will be offered...https://bit.ly/3Pfi0o7 

Musk a no-show at @Twitter NewFront, calls for content advocacy probe #NewFronts22https://bit.ly/388t71h 

Musk A No-Show At Twitter NewFront, Calls For Content Advocacy Probe: As far as intent signals go, Twitter's new owner has sent some mixed ones to the company's biggest customers this week, ditching...https://bit.ly/388t71h 

ARF's CIMM Teams With Europe's EGTA For 'Knowledge Exchange': The exchange will feature a series of twice-annual events featuring new and emerging media measurement innovations...https://bit.ly/3KDH8kB 

TikTok Unveils Contextual Ad Placement Option, Guarantees They Will Be Among Top 4% Of All Videos: Dubbed "TikTok Pulse," ad placements will be organized into 12 Pulse lifestyle categories including...https://bit.ly/3LJC8MV 

OAAA forms 'Brand Council,' will advise, shape, beta test emerging out-of-home media @YourOAAAhttps://bit.ly/3OZsCHu 

On Eve Of Twitter's NewFront, Coalition Calls On Advertisers To Back Musk Pledge: Asks Musk to uphold "three nonnegotiable standards of community trust and safety," or risk a call to advertisers...https://bit.ly/3kzdYZg 

Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID Fallout @AdPerceptions @iabhttps://bit.ly/3MPyj8K 

Obit: Pioneering Agency Digital Media Exec Sean Finnegan, Dead At 50: A long-time Omnicom executive who rose to CEO of Omnicom Media Group Digital, before leaving to become president and Chief Digital...https://bit.ly/3LCqqUh