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LinkedIn’s autoplay, in-feed video ads are out of beta. More than 700 advertisers have signed up.https://adexchanger.com/ad-exchange-news/linkedin-makes-in-feed-video-ads-generally-available-and-enhances-measurement/ …
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Kelly Liyakasa Retweeted
And we wonder why there aren't more women in sr roles.https://twitter.com/campaignmag/status/979312983968018432 …
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NBCUniversal was never one to mince words with Facebook and CEO Steve Burke didn't change form at NBC's Innovation Day:https://adexchanger.com/digital-tv/nbcuniversal-ceo-steve-burke-on-the-facebook-fallout-and-snapchat-success/#more-117122 …
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Tara and
@JohnnyGWeir win my vote for best MCs at an advertiser event probably ever.#nbcuinnovationday2018pic.twitter.com/Ogr2t9Pgk1
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What GDPR costs digital media & technology companieshttps://adexchanger.com/ad-exchange-news/what-gdpr-costs-digital-media-and-technology-companies/ …
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It's getting really meta now... Zuck apologizes for Facebook's data privacy debacle by...taking out full-page ads in 10 newspapers. Who said print was dead?https://www.theverge.com/2018/3/25/17161398/facebook-mark-zuckerberg-apology-cambridge-analytica-full-page-newspapers-ads …
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Despite its mystique, did Cambridge Analytica really offer advertisers anything that unique? https://adexchanger.com/politics/despite-its-mystique-cambridge-analytica-didnt-offer-advertisers-anything-special/ … via
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More video consolidation as French native SSP
@Adyoulike nabs video ad platform Pulpixhttps://adexchanger.com/ad-exchange-news/native-ssp-adyoulike-acquires-video-ad-platform-pulpix-to-help-publishers-monetize-video/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
The Cambridge Analytica debacle demonstrated that Facebook has no systematic way of knowing what happens to data once it leaves the platform http://adexchanger.com/data-exchanges … via
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Behind
@Verizon’s in-house agency, “140,” and its quest to balance creative & technologyhttps://adexchanger.com/agencies/verizons-in-house-agency-140-is-on-a-quest-to-balance-creativity-and-technology/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Kelly Liyakasa Retweeted
Loving these predictions
@KellyLiyakasa! Especially regarding how data will play into this year's#Upfront#BigData http://bit.ly/2mZYzTL pic.twitter.com/4NcpuYBnf4
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Kelly Liyakasa Retweeted
Streaming video services are using paid media and acquisition marketing for short-term success, long-term sustainability in the battle for subscriptions http://ow.ly/iEuL30iZg1H via
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Kelly Liyakasa Retweeted
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@KellyLiyakasa interview with@CondeNast Chief Data Officer Karthic Bala on the importance of a highly data-driven culture and the company push to provide access to insightshttps://adexchanger.com/ad-exchange-news/conde-nasts-chief-data-officer-on-making-data-more-accessible-across-its-footprint/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
'The biggest profit to be made is by gaming the systems people least expect, precisely because of the profit potential.'
@kubla@whiteops - Taking a look at the present state of - and possibility for -#OTT ad fraud.https://adexchanger.com/ad-exchange-news/white-ops-and-beachfront-team-up-to-prevent-ott-ad-fraud-but-how-big-of-a-problem-is-it/ …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Sign of the times: Condé Nast has appointed its first chief data officer to help the publisher carve out new consumer revenue streams and products focused on identity:https://adexchanger.com/ad-exchange-news/conde-nasts-chief-data-officer-on-making-data-more-accessible-across-its-footprint/ …
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‘If you see something, say something’ is the ol’ tagline in NY for suspicious packages left on the MTA. This was a living animal, and no one said a thing. I would have been willing to be arrested/kicked off the plane if i saw that & so should have those passengers.https://twitter.com/michelledbeadle/status/973771321569153024 …Thanks. Twitter will use this to make your timeline better. UndoUndo
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