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@forrester

Forrester helps business and technology leaders use customer obsession to accelerate growth. With us, you can be bold at work.

Cambridge, MA
forrester.com
Beigetreten Juli 2007
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  1. Angehefteter Tweet
    15. März

    Leaders at companies in Europe and worldwide are experiencing business, technology, and cybersecurity impacts from the war in Ukraine. Explore our complimentary resources about what to do to prepare for and mitigate the effects.

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  2. vor 9 Stunden

    Join us at North America where our Return On Integration Honors winners will present their success stories and discuss how they used Forrester's research to drive cross-functional alignment:

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  3. 21. Apr.

    Ahead of CX APAC on May 10-11, Riccardo Pasto speaks to to discuss the current state of maturity. Join us to learn how you can inject confidence and energy into your CX strategy.

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  4. 20. Apr.

    In celebration of , we’re announcing our plan to lower our carbon footprint, including: • Shifting to anywhere work • Assessing travel policies • Investing in sustainable IT • Reducing our carbon emissions Learn more in our :

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  5. hat retweetet
    18. Apr.

    CMOs–here’s the blueprint for your next dashboard presentation. ’s joins Drew to share which metrics should (and shouldn’t) be on every CMO dashboard, & exactly how to calculate them. 🎧➡️

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  6. 19. Apr.

    Implementing a successful ethical marketing strategy is not easy. Firms need to carefully balance customer value and business value. Join us at CX APAC to learn how to come to the right balance and avoid pitfalls like .

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  7. 18. Apr.

    How do you build and maintain a culture that delivers under any circumstance? Find out in our blog:

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  8. 15. Apr.

    VPs and explain on this week's .

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  9. 15. Apr.

    Purpose needs to go beyond branding. What’s at stake for B2B brands, and how can they show that their intent is genuine?

    How B2B Firms Are Redefining Purpose • Forrester Podcast
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  10. 14. Apr.

    Pressure to strengthen and scale your CX program? Forrester Decisions can help:

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  11. 13. Apr.

    “It's not just logistics, the cost of oil, waiting to get our shipment of semiconductor chips, the transportation labor shortage...it's not any one of those things, it's all of those things.” for .

    Dysfunction in supply chains and energy will lead to even higher costs for consumers, businesses, governments -- and, ultimately, the environment, experts say.
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  12. 12. Apr.

    It might not be flashy, but the right operating model may help you finally be seen as a value-driver instead of a cost center. Our podcast episode can help you find the right one:

    Operating Model Is The Key To Elevating IT’s Role • Forrester Podcast
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  13. 11. Apr.

    Join us for tomorrow's LinkedIn Live: You'll learn: • What customer obsession means for orgs and leaders • What sets customer-obsessed B2B firms apart • How to gauge where you stand today

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  14. 11. Apr.

    What's in ✅ Buyer journeys that win, serve, and retain customers:

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  15. 11. Apr.

    What's out ❌ Measuring B2B marketing on the volume of MQLs and SQLs.

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  16. 11. Apr.

    CX transformation is not just about the customer, but employees as well. Join 's Tina Morell to learn best practices on how to work with agile, cross-functional squads implementing initiatives.

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  17. 8. Apr.

    The Biden administration is putting its management vision for the federal government into greater focus. One of these areas? Utilizing the Forrester CX Index.

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  18. 7. Apr.

    VP, Principal Analyst Mary Pilecki dives into these trends + provides a sneak preview of new research that will be unveiled at North America.

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  19. 7. Apr.

    Digitization. Gamification. NFTs? There’s a lot happening in these days 🤯

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  20. 7. Apr.

    Anything like an actual is still years, if not decades, away. Read more about how to respond to your boss when bugged about the metaverse. [via ]

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  21. 7. Apr.

    Why should you attend ? Host Riccardo Pasto shares which trailblazing experts will be there May 10-11 to share best practices and challenges when establishing, funding, and scaling a function.

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