IAB Tech Lab’s Tweets

Apr 25

Addressability System Designs is now officially SOLD OUT! We are looking forward to seeing you in person this Wednesday for an awesome afternoon if you managed to snag a ticket. Don't forget to bring proof of 2 vaccinations & a valid ID. View Agenda: bit.ly/3Kpe6pI

2

4

NumberEight

@numbereight_ai

Apr 25

Join us on 27th April, where our Co-Founder

@watts_cj

will be discussing the role of on-device computation and edge computing as a privacy-preserving tool at

's #Addressability System Designs. Register: bit.ly/3rtd58B #Privacy #EdgeComputing

3

Leigh

@FreundLeigh

Apr 22

I’m pulling double duty next week! Come to ⁦

⁩ to hear about addressability and then follow me to Brooklyn for the ⁦

@NAI

⁩ Summit!

2

3

Topics to follow

Sign up to get Tweets about the Topics you follow in your Home timeline.

Carousel

AdMonsters

@AdMonsters

Apr 22

Still trying to figure out these new ads.txs updates? See how "ownerdomain" and "managerdomain" will make some much-needed changes to publishing and learn more from our chat with

IAB Tech Lab's Ads.txt Update Illuminates the Supply Path: Q&A With VP, Product Shailley Singh -...

@shails

admonsters.com

IAB Tech Lab's ads.txt update helps to reduce fraud in buying and selling advertisements across websites, mobile apps, and connected TV.

5

6

Join

's CEO Drew Stein on April 27 for

#Addressability System Designs as we bring practical education & advice to the market by showcasing tangible case studies, relevant debates on technical designs, + testing outcomes. Register Here:bit.ly/3Kpe6pI

Shailley(he/his highness)

@shails

Apr 21

Thank to

@OpenX

for their contributions to make this happen. I hope the industry will make use of this resource available to them for spot checking #adstxt and other metadata

Quote Tweet

· Apr 21

The #Transparency Center is FREE to browse for ALL! It includes critical industry data set to support seller defined audiences and supply chain validation. Learn More: iabtechlab.com/blog/transpare

1

2

Save the date for

's '#Addressability System Designs' on April 27 where our Scott Menzer will be speaking. Expect a showcasing of tangible case studies, relevant debates about technical designs, & testing outcomes. Register: bit.ly/3rtd58B #adtech #identity

3

5

Apr 21

The #Transparency Center is FREE to browse for ALL! It includes critical industry data set to support seller defined audiences and supply chain validation. Learn More: iabtechlab.com/blog/transpare

1

DeepIntent

@DeepIntentInc

Apr 19

It wouldn't be called #InnovatingwithIntent if it didn't include a conversation about going #cookieless! Don't miss this panel on May 5th in NYC, featuring experts from

,

,

,

, and

. Request an invitation: bit.ly/3IWCGg2

3

Huge shout out to

of the

for making the drafting and completion of OpenRTB2.6 and Ads.txt 1.1 happen. It was a lot of work to corral everyone. Thank you Jill.

8

15

Join

's Principal Software Engineer Michael Kleber April 27th for '#Addressability System Designs' as we bring practical education and advice to the market by showcasing tangible case studies, relevant debates about technical designs. Register Now: iabtechlab.com/event/04-27-ad

1

3

Anthony Katsur

@anthonykatsur

Apr 19

This was a lot of fun! Thank you

and

Quote Tweet

· Apr 19

Coming up at noon Eastern: My Tech Trader on Barron's Live interview with Anthony Katsur, CEO of IAB Tech Lab, on the future of online advertising. We'll talk @meta, @google, @tiktok, @apple and lots of other things. Please join us. bigmarker.com/barrons-events

1

5

IAB Australia

@IABAustralia

There has been quite a bit of discussion on how to improve the CTV ad experience, so we have pulled together a briefing providing some recommendations & best practices to assist with CTV quality management, incl recent updates from

CTV Quality Management - Frequency Capping, Content Object & Ad Formats - IAB Australia

iabaustralia.com.au

If you’ve been regularly reviewing our quarterly expenditure reports, you’ll know that CTV continues to be the advertising hero product […]

3

2

Neustar, Inc., a TransUnion company

@Neustar

On 4/27: Join us

. #Neustar's Manmeet Narula, PhD., Sr Manager, Data Science, will give an overview of #privacy protection techniques and how these can enable measurement and targeting in a more private online world. RSVP: bit.ly/3xJJSKm #MarketingSolutions

1

2

Anthony Katsur

@anthonykatsur

Apr 19

I’ve heard from some across digital ad industry that the introduction of PETS precludes the need for consumer notice & consent. No👏🏻it👏🏻does👏🏻not👏🏻! Everything starts with notice & consent. I also realize there is work needed to improve this process.

is working on it

6

25

Don't Miss Your Chance to Register for Moving from #Strategy to #Implementation April 27th! Join thought leaders like

@Meta

's Product Marketing Manager, Casey Quinn Beal as they provide practical education and advice to the market. Register Now: bit.ly/3Kpe6pI

1

Another Bad Day for Ad Fraud - IAB Tech Lab Tightens the ads.txt Specification

has annnounced an update to the ads.txt specification which has been widely adopted as an effective measure against ad fraud. The updated specification is now out for a 60-day public commentary period which runs through May 31, 2022.

iabcanada.com

%

2

1

ID5

@ID5_io

Join our Scott Menzer on April 27 for '#Addressability System Designs' where

brings practical education & advice to the market by showcasing tangible case studies, relevant debates about technical designs, & testing outcomes. Register here: bit.ly/3rtd58B

1

2

IAB

@iab

Join us on Tuesday, April 26th for a free #legal and compliance webinar with

@Didomi_io

&

@Fieldfisher

. Get the latest information about the European Union’s General Data Protection Regulation #GDPR. Register Now: bit.ly/IABGDPR22

3

4

Apr 17

Happy Easter!

0:12

47 views

Apr 15

Happy Passover to Those Who Celebrate!

3

.

updated ads.txt with two new values for publishers to add to their ads.txt files, and both have the power to impact the #adtech game in a big way. admonsters.com/new-iab-adstxt

3

Randall Rothenberg

@r2rothenberg

Apr 15

Terrific independent assessment of the value to publishers of

’s updated ad.txt specification.

Quote Tweet

Paul Bannister

@pbannist

· Apr 13

This is exciting! The new version of ads.txt will create more transparency in the digital ads ecosystem. This can give buyers more confidence in how they spend their money, and direct more of that ad spend to the best publishers and the best paths. A

1/ twitter.com/anthonykatsur/…

Show this thread

2

12

Alexandre Nderagakura

@ANderagakura

Ads[.]txt 1.1 from

WG is now available with spec and implementation guide #Programmatic #Transparency #Digital iabtechlab.com/press-releases

1

5

Magnite

@magnite

Our SVP of Product Management Garrett McGrath will be speaking at the

's Addressability System Designs event in NYC on April 27th. Hope to see you there! iabtechlab.com/event/04-27-ad

3

4

Amit Shetty

@amitshetty

Apr 14

These 2 simple additions to ads.txt should help provide more clarity around some complex relationships that couldn't be modeled before.

Quote Tweet

· Apr 13

Great News! IAB Tech Lab Adds Ads.Txt Values To Help Buyers Determine The Owner And Manager Of Inventory. The update includes two new values for publishers to declare within their ads.txt files, “ownerdomain” & “managerdomain” to help reduce fraud. bit.ly/adstxt1

1

4

Don't Wait! Early Bird Pricing Ends Soon! #Addressability System Designs: Moving from #Strategy to #Implementation April 27th is right around the corner. Join industry leaders like Leigh Freund, President & CEO of

@NAI

. Register Now: bit.ly/3Kpe6pI

4

IAB Tech Lab ads.txt Values to Help Buyers Determine the Owner and Manager of Inventory

The busy bees

have been frantically working on updates to all facets of our ecosystem. Right after finalizing RTB 2.6, ads.txt 1.1 is out for public comment! Thx to

@pbannist

,

@nealrichter

& the entire Programmatic Supply Chain Working Group.

prnewswire.com

/PRNewswire/ -- Today, IAB Tech Lab, the digital advertising technical standards-setting body, announced an update to the widely adopted ads.txt specification...

1

11

28

IAB Tech Lab Adds ads.txt Values to Help Buyers Determine the Owner and Manager of Inventory -

Great News! IAB Tech Lab Adds Ads.Txt Values To Help Buyers Determine The Owner And Manager Of Inventory. The update includes two new values for publishers to declare within their ads.txt files, “ownerdomain” & “managerdomain” to help reduce fraud.

iabtechlab.com

New York, NY (April 13, 2022) – Today, IAB Tech Lab, the digital advertising technical standards-setting body, announced an update to the widely adopted ads.txt specification which they have opened...

11

Search & Performance Marketing Daily: IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner,...

.

updates Ads.txt to help buyers determine owner, manager of inventory bit.ly/3uD1WEh

@lauriesullivan

mediapost.com

The update, open for public comment through May 31, 2022, includes two new items for publishers. The values -- ownerdomain and managerdomain -- aim to help to provide greater insight into seller...

2

3

Admixer

@admixer_tech

OpenRTB 2.6 standard is ready for industry adoption. Great job

iabtechlab.com/blog/openrtb-2

2

6

IAB Tech Lab ads.txt Values to Help Buyers Determine the Owner

ads.txt Values to Help Buyers Determine the Owner and Manager of Inventory ow.ly/eAcb30shbRv #martech #marketing #Technology #IABTech

martechseries.com

IAB Tech Lab, the digital advertising technical standards-setting body, announced an update to the widely adopted ads.txt specification which they have opened for public comment for 60 days.

2

4

Anthony Katsur

@anthonykatsur

RTB 2.6 is out now! Thank you

@getpublica

and our entire Programmatic Supply Chain Working Group

for making this a reality. Check out the EXCELLENT blog post by

@JamesWilhite

on this #CTV focused RTB release! 🎉👏🏻

Quote Tweet

Publica

@getpublica

· Apr 12

OpenRTB 2.6 specifications have been finalized and the latest version is now READY for industry adoption, great job @IABTechLab

Publica VP Product @JamesWilhite explains in this blog why the update is so important to the CTV advertising ecosystem: iabtechlab.com/blog/openrtb-2

1

7

15

IAB

@iab

Breaking News: Digital #Advertising Soared 35% to $189 Billion in 2021 According to the

@IAB

Internet Advertising Revenue Report. The newly released report shows a jump of $50B in a single year; the highest increase since 2006. Learn More: bit.ly/IABIARR22

PwC and IAB

16

9

Publica

@getpublica

OpenRTB 2.6 specifications have been finalized and the latest version is now READY for industry adoption, great job

👏 Publica VP Product

@JamesWilhite

explains in this blog why the update is so important to the CTV advertising ecosystem: iabtechlab.com/blog/openrtb-2

6

10