MediaPost’s Tweets

Raw: Apple CEO Warns Against 'Sideloading' Bill

"Data hungry companies would be able to avoid our privacy rules and once again track our users against their will," Apple CEO Tim Cook said Tuesday, arguing against a bill that would require the...

17h

Absent-minded shoppers: many can't remember their own online behavior,

@DISQO

study finds

Email Insider: Absent-Minded Shoppers: Many Can't Remember Their Own Online Behavior

A DISQO study finds a 30-day say-do gap for almost 40% of consumers.

hits $1B in 2021 revenue, where will its new CMO take it? bit.ly/3uziz3H

Launches Podcast, Awards For The Auto Industry

Publishers Daily: 'Newsweek' Launches Podcast, Awards For The Auto Industry

In podcast "Fast Women," journalist-hosts Eileen Falkenberg-Hull and Nicole Wakelin share global adventure test-driving the newest cars and discovering local cuisine.

18h

Chipotle's burrito-build game, which hands out virtual currency, is a big hit on Roblox. Here's what the company is trying to learn.

@ChipotleTweets

#Roblox #qsr #metaverse #gamification bit.ly/3jtZaLd

Marketing Athletes: 'Super-Human' Beats 'Superstar' Every Time

Marketing Insider: Marketing Athletes: 'Super-Human' Beats 'Superstar' Every Time

Building larger-than-life player personas can backfire. Humanizing athletes can be a magic recipe for creating stronger fan engagement.

20h

260 #CTV apps were delisted from the Roku and Amazon Fire TV stores in Q4 2021 -- 97% from Roku, reports

I Am Generation Jones

Media Insider: I Am Generation Jones

I was born in 1961. I always thought that technically made me a baby boomer. But I recently discovered that I am, in fact, part of Generation Jones.

20h

PMG Opens New York Office, Targets LA, London For Expansion bit.ly/3LUXc2A

@mp_mcclellan

MAD: PMG Opens New York Office, Targets LA, London For Expansion

The agency's expanding footprint follows strong growth in 2021 when revenues jumped 76% and headcount nearly doubled.

Dawn Named AOR For Sports Platform Startup Versus bit.ly/37DWGaj

@mp_mcclellan

MAD: Dawn Named AOR For Sports Platform Startup Versus

The sports "edtech" platform was founded by Oliver Marmol, the manager of Major League Baseball's St. Louis Cardinals and his wife Amber Marmol.

Broadsign Selects John Dolan As VP, Global Head of Media Sales: Dolan will focus on the company's OOH demand side platform, as well as its supply side platform...

People on the Move: Broadsign Selects John Dolan As VP, Global Head of Media Sales

Dolan will focus on the company's OOH demand side platform, as well as its supply side platform.

Peterson Upped To Dagger's First Chief People Officer: Christofer Peterson has been promoted from SVP of People & Culture to Dagger's first Chief People Officer...

People on the Move: Peterson Upped To Dagger's First Chief People Officer

Christofer Peterson has been promoted from SVP of People & Culture to Dagger's first Chief People Officer.

Bellabeat Promotes Gender Equality, Reveals Bias In 'Conquer' Push: "The Present Is Female" campaign illustrates how women's main physiological differences from men are still somehow neglected or... bit.ly/3v9OWoF

"Rachel Maddow" show trimmed back to weekly; Maddow to work on long-term projects

Television News Daily: MSNBC's 'Rachel Maddow' Show Trimmed Back To Weekly

Starting in May, Rachel Maddow, host of the MSNBC prime-time show that bears her name, will be cutting back -- appearing only once a week, on Mondays. Maddow will be working on long-term programming...

22h

#Twitch user growth has declined in recent months, after double-digit gains, reports #WARC bit.ly/37J5HPe

Dancing off prime time: dancing on a streaming pinhead

TV Watch: Dancing Off Prime Time: Dancing On A Streaming Pinhead

Programming a premium streaming platform has never been harder -- especially when much of the money is still made from linear TV networks.

Presents Cognitive PMP, Partners With

@comscore

For Its Predictive Audience Segments bit.ly/3KCq3IP

@lauriesullivan

Search & Performance Marketing Daily: Audigent Presents Cognitive PMP, Partners With Comscore For...

Audigent on Tuesday will launch integrations with audience segments from Comscore to support cookieless targeting, changing the way advertisers curate and buy programmatic ad inventory.

tests new monetization tools for Horizon Worlds creators

Digital News Daily: Meta Tests New Monetization Tools For Horizon Worlds Creators

The first tool, which allows Horizon Worlds creators to sell virtual items and effects in the worlds they are developing, is currently being tested by a handful of users in the U.S.

buys

for $100 million to build a social layer

Search & Performance Marketing Daily: OpenWeb Buys Adyoulike For $100 Million To Build A Social...

OpenWeb has announced the acquisition of Adyoulike, a global advertising platform based in France.