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@AdMonsters

Global community of digital leaders passionate about ad technology and operations. Part of the family.

New York, United States
admonsters.com
Joined October 2008
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  1. 12 hours ago

    ⏳💰There's still time left to get your ticket at the lowest price. Loyal Monster rates end this Friday, April 8! Get yours today:

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  2. Apr 1

    "To catch these scams, we need to look at real traffic on real instances of ad serving and generate alerts when something violates our threat model." - Geoff Stupay, CEO,

    1 reply 2 retweets 2 likes
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  3. Mar 31

    Why Advertisers Are Giving Another Look: Q&A With Yahoo’s Stephanie Gutnik, Global Head of DOOH

    1 retweet 1 like
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  4. Mar 19

    Are We Ready for a Post-Cookie World Fueled by Hybrid Targeting?

    2 likes
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  5. Retweeted
    Mar 17

    With today's consumer privacy concerns, publishers can no longer rely on old monetization strategies. Will Hathaway, spoke with about how helps publishers tackle the challenges that lie ahead. Full interview here ➡️

    1 reply 3 retweets 5 likes
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  6. Mar 17

    Capitalizing on Your First-party Data With Interactive Content to Increase Engagement and CPMs

    2 likes
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  7. Retweeted
    Mar 17

    At , we gave publisher attendees a postcard with 8 ads with sensitive subject matter and imagery and asked them which ones they would allow on their properties. Their answers may surprise you.

    1 retweet 3 likes
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  8. Retweeted
    Mar 7

    So much fun talking to the pubs today! I always appreciate the opportunity to speak directly to the business and ops teams & try to give a plain English/ practical perspective on the state of the laws that impact their day to day 💫💫💫

    So ⁦⁩ is breaking down what pubs should be thinking about in this heavily regulated digital media space.
    1 reply 2 retweets 10 likes
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  9. Retweeted
    Mar 8

    Treasure hunters, grab ye booty at St. Pete.

    1 reply 1 retweet 2 likes
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  10. Mar 8

    To get the play by play of what happened at follow ’s tweets

    2 likes
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  11. Retweeted
    Mar 8

    Our publisher advocate, Hernan M. takes the stage at

    1 retweet 10 likes
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  12. Mar 8

    With CTV data there’s a difference with trying to target users programmatically and scale that. We start to think about asset profiles. - Clara Hernandez, Senior Technical Product Manager of Marketing Technology, Fox Networks Group

    1 retweet 3 likes
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  13. Mar 8

    ., Co-Chair Privacy, Security & Data Innovations, really brought top-notch insights to yesterday on

    If you missed 's insights on pubs getting through the privacy regulation minefield, you can get her POV on 1 - 5 Data Privacy Trends to Watch in 2022 2 - The Trouble with Consumer Choice
    1 like
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  14. Mar 8

    Is this true? Publishers need to get ready for deal-based advertising.

    1 retweet 3 likes
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  15. Retweeted
    Mar 8

    I don't like the term "zero-party data" either, but this is an area to watch. I've long dreamed of consumers taking agency of their data, actively purchasing content; consumer data wallets exist, but declared data seems like a path to widespread adoption.

    1 reply 1 retweet 1 like
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  16. Mar 8

    How are pubs dealing with ? Techie Talk w/ ⁦⁩ and Roxanne Allen , Head of Ad Ops ⁦⁩

    2 retweets 6 likes
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  17. Retweeted
    Mar 8

    Seems a great opportunity to build or insert a provider—offer access to content (or an ad-free or ad-lite experience) in exchange for answering a quick survey. Next challenge though—can you TRUST the data? How do you filter out trolls/trolling?

    1 reply 1 retweet 1 like
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  18. Mar 8

    . says sees both sides of the equation

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  19. Mar 8

    We love this SMACKDOWN w and on 1PD vs 0PD

    1 retweet 5 likes
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  20. Retweeted
    Mar 8

    Focus on the user VS Gotta hit my numbers

    1 retweet 5 likes
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