First, CafePress is banned from authenticating users via security questions (like, what's your mother's maiden name or what's your favorite pizza topping), and needs to use multi-factor authentication instead. https://www.ftc.gov/system/files/ftc_gov/pdf/Residual%20Pumpkin%20Agreement%20Containing%20Consent%20Order.pdf …
FTC announced a new data security settlement today, one of the first under Khan's admin. The order has a couple new provisions that FTC watchers will want to look at closely.https://www.ftc.gov/news-events/news/press-releases/2022/03/ftc-takes-action-against-cafepress-data-breach-cover?utm_campaign=ftc_takes_action_against_&utm_content=1647365644&utm_medium=social&utm_source=twitter …
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Security questions are not a great practice. The answers can often be deduced, they get exposed in breaches, and many sites re-use them and won't let you change them after you register. This is the first time FTC has explicitly called them out.
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On multi-factor, the order doesn't expressly prohibit SMS, but strongly suggests that another more secure protocol should be used instead (authenticator apps, security keys, etc).
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Finally, the order requires CafePress to establish data minimization policies going forward. That's a bit unusual in a data security order and could be a nod to where the FTC is headed with rulemaking down the road...
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