We're in the final week of TAG's Recertification Season! Hear what Chris Hallenbeck from said about what the TAG Community can expect from the Certified Against Malware V4 and next steps in #malvertising prevention. Full guidelines 👉 hubs.ly/Q012w-ZZ0 #standards
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OpenX is the world’s leading ad exchange for data and identity. For inquiries or support please visit: OpenX.com/support
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Thanks for having us!
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Paul Ryan, Chief Technology Officer, @OpenX discusses the benefits of @IABTechLab's Transparency Center LIVE at the first Addressability Solutions Roadshow of the year!
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Our CEO, John Gentry, recently had a chance to sit down with to record their "AdExchanger Talks" podcast, and catch up on all things OpenX. Check out the conversation to hear about OpenAudience, our move to GCP, and much more! adexchanger.com/adexchanger-ta
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Was great chatting with Gillian!
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Epsilon's VP of Product, Gillian MacPherson, shares #digitalmedia trends she is most excited about for 2022 and more in @OpenX's "Insights from the Buy Side": bit.ly/3zOHjFS
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We recently had a chance to chat with , the VP of Product at , and covered everything from how brands can be doing more with 1P data, to cookie deprecation and how that will impact 3P data. Check out the interview below!
Watch our #Revenue Strategy Sessions On-Demand w/
1 - #Prebid w/, VP, Advertising,
2 - First-Party Data w/ , SVP, Programmatic & Data Strategy,
3 - Contextually Speaking w/, SVP, Media,
admonsters.com/admonsters-rev
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Ahead of ' event next week on contextual advertising, we had a chance to sit down with them to talk about how we are seeing contextual in the market today. Check out the article below!
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Any publishers interested in chatting about the latest in contextual? Come join us and the community on Nov 16!
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Our next Revenue Strategy Session with @OpenX is coming up Nov. 16—Contextually Speaking w/ @Scrilla100 (Scott Messer) from @Leaf_grp & Michael Guzewic from @OpenX. Check it out! It's free to register... admonsters.com/event/revenue-
It was so great being back at #AWNewYork! Big thanks to all our great partners we spoke with (, , , ), as well as the team at who threw a great event (as always). Already looking forward to next year!
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Anyone interested in SPO? ICYMI - our SVP of Buyer Development, Brian Murphy sat down with from the for an interview covering the past, present and future of SPO. Check out the video below!
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We had a great conversation yesterday with , , and from at #AWNewYork yesterday. Always fun getting a chance to talk CTV!
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Coming tomorrow! Our SVP of Buyer Development, Brian Murphy, is talking about all things SPO with from the for their IAB There series. Debuting at 2pm ET. Hope you can check it out!
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Great day 1 at ! Today's thought of the day is curtesy of from .
Great stat at #AWNewYork! Based off the success of the OpenX & campaign for Ben & Jerry's, the marketer shifted 90% of budget out of the open exchange and into an exchange package created by OpenX
. on stage talking about our recent joint campaign for Ben & Jerry's. "The problem we solved was to deliver a person based audience, across the open web, in a meaningful, successful way."
“OpenX and Merkle have an incredible match rate. With 180M people matched, even if you cut that down to a small portion, there is still tremendous scale.” - Jen Hess, VP, Merkury Media Connections Operations,
On stage at #AWNewYork with the team! Packed house to hear the conversation about addressability and audience targeting
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Are you at #AWNewYork today? Come see us chat with at 11am ET today about our new partnership, and how marketers can use 1P data to drive effective audience targeting on the open web.
newyork.advertisingweek.com/aw/schedule/se
We’re so excited to announce our partnership with . We have mapped their Merkury ID solution to our OpenAudience identity graph, giving marketers increased scale, speed and precision when activating their Merkle audiences. Check out the release!
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Who's ready to talk CTV at ? Our SVP of Strategic Partnerships, is going to be on stage with execs from and , with moderating. Hope you can check it out!
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Anyone else getting excited about ? We'll be at #AWNewYork all week and can't wait to see people in-person again. Drop us a line if you're going to be in town and want to meet up!
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Our Director of Partner Services for ANZ, Mitchell Greenway, recently had a chance to sit down with to talk about programmatic trends in the Australian market, and the findings of our recent JAPAC research. Check it out below!
Our Director of Product Management, Rich Calkins, just wrote an article for that clears up some misconceptions about what exactly 1P data is, and contains some advice on how publishers can best use 1P data. Check it out below! adexchanger.com/the-sell-sider
Great look at our latest publisher research
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Study: Most Publishers Use First-Party Data, But Face Challenges: Smaller titles say it's tough to find interested advertisers when using 1P data, OpenX reports... bit.ly/3nzVdYC
New research! We surveyed a group of our publishers to gain insight into how they are viewing and using 1P data. Check out our press release to see how 1P data is impacting today’s revenue, how excited pubs are about 1P data going forward and much more!
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Earlier today, we announced an extended partnership with , to deliver their nonID identifier into the OpenX bidstream. Marketers with audiences based on nonIDs can now easily reach and target them via an OpenX Deal ID. Check out the news below!
Any publishers want to talk 1P data? Come join us at the "Revenue Strategy Session" where we'll be talking with from and hosting pub breakout sessions. 1pm ET tomorrow!
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I spoke to ’s MD Andrew Tu on the company’s 2021 findings about #programmatic advertising in JAPAC The India numbers were particularly interesting and insightful (we’re the most wary of fraud in the region!)
(The report was released in collaboration with ).
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We might see the rise of mobile OTT, short-form videos in programmatic: OpenX’s Andrew Tu
campaignindia.in/article/we-mig
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IDFA and cookie deprecation fuel growth in independent adtech in APAC: An and report finds, among other trends, that APAC marketers are investing in first-party data and conducting supply-path-optimisation reviews. buff.ly/3xqNOfe
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TODAY, AUG 4 SGT | 4pm AEST. join us on The MadTech Webcast to discuss findings from the latest ExchangeWire Research Report: The State of Programmatic in JAPAC 2021 . Register here & tune in live: zcu.io/QCS1
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Can’t wait!
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The MadTech Webcast, Aug 4 at 2pm SGT - ExchangeWire's Ciaran O'Kane will be joined by @OpenX's Andy Tu to discuss The State of Programmatic in JAPAC - 2021, following on from our 2020 study. Register and tune in to the live session: zcu.io/adLo
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Any marketers looking to do more with gaming in programmatic? We're excited to announce today that we have partnered with to allow advertisers to leverage in-game ad units across mobile, desktop and consoles. Check out the announcement below!
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Ahead of Prebid-focused "Revenue Strategy Session" today, spoke with our VP of Product, Tom Levesque, to get his thoughts on all things Prebid. Check out the interview!
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ATTN: Publishers - We're teaming with on a 1 hour event next Wed (July 14) to discuss all things Prebid. It will be a great chance to connect with fellow pubs on everything from tech/operations to revenue strategy. Link to register is below!
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Great convo talking about some of the key trends we're seeing in APAC.
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zcu.io/ifs3 In this Q&A, ExchangeWire speak to @OpenX's Andy Tu about the state of the programmatic industry in the Japan and Asia-Pacific (JAPAC) region. #adtech #martech #digitalmarketing #programmatic #Japan #APAC #JAPAC #Prebid #research #QandA
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