OpenX Programmatic Direct: PMP for Demand Partners

Priority Access at Scale

Reach audiences through priority access to exclusive inventory at scale,
with customised buying models to meet campaign criteria.

First-Look, Viewability and Custom Deals

The inventory you can’t access elsewhere: high-viewability packages, top comScore publishers and other deals designed to meet specific campaign needs with greater visibility across publisher inventory.

Quality Audiences at Scale

One source for trusted supply with global audience reach, 1,000+ discoverable packages and instant deal scale through Multi-Publisher Deals.

Priority Access

Custom packages give you the best chance to win at certain price points. Header bidding relationships provide the ability to compete for typically direct-sold impressions, reaching unique users otherwise unreachable through the open exchange.

Advanced Tools

OpenX Programmatic Direct is constantly evolving to help our demand partners buy more efficiently through enhanced user data, viewability metrics and more signals in the bid request.

pmp - OpenX Programmatic Direct: PMP for Demand Partners

OpenX Private Marketplaces offer a better path to reaching your audience. Discover exclusive inventory first, access thousands of premium packages, and create deals tailored to your campaign goals.

OpenX Bidder adds 24% more users and 16% more ‘high-value’ users to what tag-based publishers already provided.
Tanuj Joshi, Vice President, Global Media Partnerships, MediaMath
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The market is changing rapidly and we needed to be ready to engage with buyers across the spectrum. OpenX helped us get there.
Ben Harman, Director of Advertising Operations, CarGurus
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Quite simply, it worked. We’ve seen such high CPMs that it’s like OpenX Bidder is our 2nd most successful salesperson.
Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media Network
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OpenX has been a strategic and trusted revenue source for us, providing new and innovative solutions to help us monetize our inventory and stay ahead of the curve.
Cory Wheeler, Head of Programmatic Advertising, Graphiq
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Recent news on OpenX and product documentation,
including product information, how-to, setup and more.

The latest innovations, insights and trends in ad tech.

UniversalMcCann HeroImg - OpenX Programmatic Direct: PMP for Demand Partners

October 31, 2017

TedYu GenericHero1010 - OpenX Programmatic Direct: PMP for Demand Partners

October 30, 2017

FPA Feature copy - OpenX Programmatic Direct: PMP for Demand Partners

September 6, 2017

Best-in-class content answering the biggest questions in the programmatic advertising industry, including a collection of infographics, guides, research, white papers and more.

OX WalledGardenReport HeroImage 381x240 - OpenX Programmatic Direct: PMP for Demand Partners

March 10, 2020

default 381x240 - OpenX Programmatic Direct: PMP for Demand Partners

October 1, 2019

Quality. Experience. Scale. Technology.

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For Demand Partners

OpenX Programmatic Direct: PMP

Priority Access at Scale

Achieving Campaign Goals

Reach audiences through priority access to exclusive inventory at scale, with customised buying models to meet campaign criteria.

First-Look, Viewability and Custom Deals

Quality Audiences at Scale

Priority Access

Advanced Tools

OpenX Private Marketplaces

News & Documentation

Recent news on OpenX and product documentation, including product information, how-to, setup and more.

Product Documentation

OpenRTB API

In the news

OpenX Unveils RTG

Product Documentation

Viewability (Imp Object)

OpenX Blog

The latest innovations, insights and trends in ad tech.

October 31, 2017

Blog

Buyer Spotlight: Universal McCann

October 30, 2017

Blog

Three Questions for Ted Yu

September 6, 2017

Blog

How We Are Rolling Out The First Transparent First-Price Auction

Thought Leadership

Best-in-class content answering the biggest questions in the programmatic advertising industry, including a collection of infographics, guides, research, white papers and more.

March 10, 2020

Thought Leadership

Walled Gardens VS. Open Web Research Report 2020 – UK

October 1, 2019

Thought Leadership

2019 Christmas Shopping Report – UK

Maximising Value for Brands & Marketers

Quality. Experience. Scale. Technology.

Reach audiences through priority access to exclusive inventory at scale,
with customised buying models to meet campaign criteria.

Recent news on OpenX and product documentation,
including product information, how-to, setup and more.