ExchangeWire

Advertisers aware of video gaming as a media channel - but unsure how to unlock it. @admixplay release the findings of its major research study into video gaming's emergence as the key media channel https://zcu.io/km8t  #funding #gaming #ingame #media #mediaspendpic.twitter.com/RSxMMce0mL

Insights and Analytics - Sublime expand their research and analytics solutions for brands https://zcu.io/Vgnt  #campaign #cookieless #cookies #digitalmarketingpic.twitter.com/hreYvsFd4D

The dream stream: streaming services are "better value" and offer more entertaining content for Brits than cable or satellite TV - according to a global report from @criteo https://zcu.io/KrfC  #CTV #streaming #TV #streamingservicespic.twitter.com/viO51ihtCX

Brand Metrics hires Taylor Sturtevant as it focuses on growth in the US https://zcu.io/cJ0n  #appointment #digitalmarketing #hires #growthpic.twitter.com/KQZHCjxSmp

Evorra raises significant pre-seed round to launch a global, privacy by design audience marketplace for brands and agencies https://zcu.io/TCzZ  #funding #investment #preseed #privacy #SaaSpic.twitter.com/XJOxTbPXZ1

In this exclusive interview with ExchangeWire, Fiona Davis, @Captify , details how a search-powered #contextual approach can promote a better experience for the consumer in the privacy-first landscape. https://zcu.io/V1bw  #adtech #martech #privacy #search #marketer #brandpic.twitter.com/nIL1rLV0mk

Biites, a global branded content platform, secures funding from @1stPartyCapital to fuel international expansion https://zcu.io/g6xU  #digitalmarketing #funding #SaaSpic.twitter.com/UXukcRvany

Xaxis' Trent Durfee joins global attention measurement platform @amplified_intel as head of product. https://zcu.io/vLXb  #appointment #digitalmarketing #hires #programmaticpic.twitter.com/KNujq9eT1G

Carbon partners with @xandr to enable publishers to deliver machine-driven audiences into major DSPs for higher programmatic yields https://zcu.io/ZHKv  #DSP #partnership #postcookie #postcookieworld #programmaticpic.twitter.com/T0R4S2LfJl

Paul Cranwell, former managing director of UK's audio agency radio Works, joins @adtonoscom to accelerate the global growth of the company https://zcu.io/Yflx  #hires #programmatic #digitalmarketingpic.twitter.com/ZnzFO8opD8

Digiseg has launched cookie and ID free audiences in Japan and South Korea https://zcu.io/XVT2  #cookieless #IDfree #APAC #cookiespic.twitter.com/tRvcbbezmO

Global attention platform @amplified_intel raises AUD$3m (£1.6m) in oversubscribed post-seed funding round led by @TEN13vc https://zcu.io/RgrL  #funding #seedfunding #investment #AI #artificialintelligencepic.twitter.com/5dnQtQ3RRb

Hawk expands its omni-channel capabilities with Anzu's in-game advertising platform https://zcu.io/nOvK  #gaming #ingame #partnership #viewabilitypic.twitter.com/cvG3mkOPZt

Myntelligence becomes MINT, the new brand that creates real value from digital business, making the world of ADV sustainable and accessible to all https://zcu.io/tBhe  #artificialintelligence #automation #sustainablepic.twitter.com/sbrvnoImoo

TODAY @9.30am GMT - Ciaran O'Kane and @EkstraBladet's Thomas Lue Lytzen discuss all things madtech middleware. Register now: https://bit.ly/3AyzdRy pic.twitter.com/t4hpm7oznA

ExchangeWire's Ciaran O'Kane will be joined by @EkstraBladet's Thomas Lue Lytzen on Sept 29 at 9.30am GMT on the MadTech Webcast to discuss madtech middleware. Register now and tune in next week: https://bit.ly/3AyzdRy pic.twitter.com/HnzACIPiq0