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Advertisers aware of video gaming as a media channel - but unsure how to unlock it.
@admixplay release the findings of its major research study into video gaming's emergence as the key media channel https://zcu.io/km8t#funding#gaming#ingame#media#mediaspendpic.twitter.com/RSxMMce0mL
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Insights and Analytics - Sublime expand their research and analytics solutions for brands https://zcu.io/Vgnt
#campaign#cookieless#cookies#digitalmarketingpic.twitter.com/hreYvsFd4D
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The dream stream: streaming services are "better value" and offer more entertaining content for Brits than cable or satellite TV - according to a global report from
@criteo https://zcu.io/KrfC#CTV#streaming#TV#streamingservicespic.twitter.com/viO51ihtCX
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Brand Metrics hires Taylor Sturtevant as it focuses on growth in the US https://zcu.io/cJ0n
#appointment#digitalmarketing#hires#growthpic.twitter.com/KQZHCjxSmp
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Evorra raises significant pre-seed round to launch a global, privacy by design audience marketplace for brands and agencies https://zcu.io/TCzZ
#funding#investment#preseed#privacy#SaaSpic.twitter.com/XJOxTbPXZ1
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In this exclusive interview with ExchangeWire, Fiona Davis,
@Captify , details how a search-powered#contextual approach can promote a better experience for the consumer in the privacy-first landscape. https://zcu.io/V1bw#adtech#martech#privacy#search#marketer#brandpic.twitter.com/nIL1rLV0mk
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https://zcu.io/PBdo
@inside_r3's Penelope Siraj joins The MadTech Podcast to discuss the 'Great Resignation',@IABEurope's consent clampdown, and brand entertainment.#martech#digitalmarketing#freelancing#data#cookies#consent#brands#entertainment#TheMadTechPodcastThanks. Twitter will use this info to make your timeline better. UndoUndo -
Biites, a global branded content platform, secures funding from
@1stPartyCapital to fuel international expansion https://zcu.io/g6xU#digitalmarketing#funding#SaaSpic.twitter.com/UXukcRvany
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Xaxis' Trent Durfee joins global attention measurement platform
@amplified_intel as head of product. https://zcu.io/vLXb#appointment#digitalmarketing#hires#programmaticpic.twitter.com/KNujq9eT1G
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Carbon partners with
@xandr to enable publishers to deliver machine-driven audiences into major DSPs for higher programmatic yields https://zcu.io/ZHKv#DSP#partnership#postcookie#postcookieworld#programmaticpic.twitter.com/T0R4S2LfJl
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Paul Cranwell, former managing director of UK's audio agency radio Works, joins
@adtonoscom to accelerate the global growth of the company https://zcu.io/Yflx#hires#programmatic#digitalmarketingpic.twitter.com/ZnzFO8opD8
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Digiseg has launched cookie and ID free audiences in Japan and South Korea https://zcu.io/XVT2
#cookieless#IDfree#APAC#cookiespic.twitter.com/tRvcbbezmO
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Global attention platform
@amplified_intel raises AUD$3m (£1.6m) in oversubscribed post-seed funding round led by@TEN13vc https://zcu.io/RgrL#funding#seedfunding#investment#AI#artificialintelligencepic.twitter.com/5dnQtQ3RRb
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Hawk expands its omni-channel capabilities with Anzu's in-game advertising platform https://zcu.io/nOvK
#gaming#ingame#partnership#viewabilitypic.twitter.com/cvG3mkOPZt
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https://zcu.io/KBuD
@PublicisMedia's@J_S_Mackenzie joins the MadTech Podcast to discuss false 'green credentials', free@netflix in Kenya, and digital transformation#adtech#digitalmarketing#greenwashing#mobile#Africa#digitaltransformation#podcast#TheMadTechPodcastThanks. Twitter will use this info to make your timeline better. UndoUndo -
MINT's Carlo De Matteo on the inefficiency of the planning buying process in the latest
#TraderTalkTVhttps://bit.ly/3zV9rG6Thanks. Twitter will use this info to make your timeline better. UndoUndo -
Myntelligence becomes MINT, the new brand that creates real value from digital business, making the world of ADV sustainable and accessible to all https://zcu.io/tBhe
#artificialintelligence#automation#sustainablepic.twitter.com/sbrvnoImoo
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TODAY @9.30am GMT - Ciaran O'Kane and
@EkstraBladet's Thomas Lue Lytzen discuss all things madtech middleware. Register now: https://bit.ly/3AyzdRy pic.twitter.com/t4hpm7oznA
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In this exclusive article,
@Gu881n5 ,@getpublica , discusses why publishers need to remedy consumer-unfriendly advertising breaks in connected TV streaming, alongside the fixes available. https://zcu.io/2jDo#adtech#martech#media#ctv#streamingThanks. Twitter will use this info to make your timeline better. UndoUndo -
ExchangeWire's Ciaran O'Kane will be joined by
@EkstraBladet's Thomas Lue Lytzen on Sept 29 at 9.30am GMT on the MadTech Webcast to discuss madtech middleware. Register now and tune in next week: https://bit.ly/3AyzdRy pic.twitter.com/HnzACIPiq0
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