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Many publishers feel they may go bald before a Federal privacy legislation sees the light of day
For now, Connecticut is the latest to announce a privacy bill, Senate Bill 6 (S6), expected to go into effect by July 1, 2023.https://www.admonsters.com/what-is-ctdpa/ Gracias. Twitter usará esto para mejorar tu cronología. DeshacerDeshacer -
Who in
#adops doesn't feel like C3P0 every now and then? To all the wise, analytical, reliable data-heads out there,#MaytheFourth be with you!pic.twitter.com/5NjsbF36a6
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How are publishers deploying first-party data to drive personalization? Take our survey to let us know your perspective on first-party data
https://www.admonsters.com/publishers-first-party-data-survey/ …Gracias. Twitter usará esto para mejorar tu cronología. DeshacerDeshacer -
AdMonsters retwitteó
Something will have to connect the dots in the absence of cookies, and
@LiveRamp Authenticated Traffic Solution (#ATS) may just be it.@AdMonsters spoke with@tclinger about how ATS will help shift the ad ops future in a promising direction:https://ramp.click/admon-twGracias. Twitter usará esto para mejorar tu cronología. DeshacerDeshacer -
Cookies, be gone.
See how LiveRamp's ATS saves the day with its identity-resolution capabilities in Q&A with @tclinger SVP, Addressability & Ecosystem at@LiveRamphttps://www.admonsters.com/liveramp-ats-no-cookies/ …Gracias. Twitter usará esto para mejorar tu cronología. DeshacerDeshacer -
GAM seems like every publisher's saving grace, but many wonder if it's connection to prebid will create more work and complicate header bidding systems already in place.
https://www.admonsters.com/google-ad-manager-prebid/ …Gracias. Twitter usará esto para mejorar tu cronología. DeshacerDeshacer -
AdMonsters retwitteó
I’ve been having conversations with
@johnroa CEO of@cadenhq about#zeropartydata (#zpd#0pd) so I asked him to write a primer for@AdMonstershttps://www.admonsters.com/what-is-zero-party-data/ …Gracias. Twitter usará esto para mejorar tu cronología. DeshacerDeshacer -
AdMonsters retwitteó
Our SVP Programmatic & Data Strategy,
@janameron, is speaking on a keynote panel about first-party data at@AdMonsters Ops, happening June 6 & 7. Learn more and register: https://www.admonsters.com/events/2022-ops-conference/agenda/ …#admonsters#admonstersopspic.twitter.com/wL8GncXKbN
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It's a new day for
@netflix as they have lost many subscribers in Q1. Find out their plan to rectify their subscriber loss in our latest post.https://www.admonsters.com/netflix-ad-based-subscription/ …Gracias. Twitter usará esto para mejorar tu cronología. DeshacerDeshacer -
AdMonsters retwitteó
Can publishers benefit from hybrid targeting in a post-cookie environment? Learn more about our team’s analysis on potential industry shifts in
@AdMonsters:https://buff.ly/3IxRuRZGracias. Twitter usará esto para mejorar tu cronología. DeshacerDeshacer -
A Zero-Party data structure can help simplify the ad ops process. "Likewise for publishers, with ZPD, ad inventory is already pre-optimized because the consumer explicitly shares their reading interests ahead of time." -
@johnroahttps://www.admonsters.com/what-is-zero-party-data/ …Gracias. Twitter usará esto para mejorar tu cronología. DeshacerDeshacer -
Still trying to figure out these new ads.txs updates? See how "ownerdomain" and "managerdomain" will make some much-needed changes to publishing and learn more from our chat with
@IABTechLab@shailshttps://www.admonsters.com/new-iab-adstxt-update/ …Gracias. Twitter usará esto para mejorar tu cronología. DeshacerDeshacer -
"With cookies going away, contextual advertising is having its moment. But not all contextual targeting is created equal." It is important for publishers to know how to approach custom content taxonomy for the most optimal results!
@hershpatel91https://www.admonsters.com/what-is-a-custom-content-taxonomy/ …Gracias. Twitter usará esto para mejorar tu cronología. DeshacerDeshacer -
AdMonsters retwitteó
This year I'm finally getting to tweet as myself
. Yep, that's right, you guessed it, other than the occasional tweet from @MediaTrustGavin when he was there and marketing, I've been the voice of@AdMonsters for the past 3.5 years. But now I'm turning over the reins.Gracias. Twitter usará esto para mejorar tu cronología. DeshacerDeshacer -
Announcing our
#AdMonstersOps Day 1 Keynotes! Kicking off the event, Amanda Martin of the Goodway Group will keynote the#Programmania workshop and Alysia Borsa of Dotdash Meredith will keynote#DataandIdentity workshop: https://www.admonsters.com/events/2022-ops-conference/agenda/ …pic.twitter.com/OkRALaJIfB
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Monetizing CTV Ad Pods can be challenging for publishers; our Q&A with
@unrulyco provides a sturdy outline that includes ways to make the process flow.https://www.admonsters.com/monetizing-ctv-ad-pods/ …Gracias. Twitter usará esto para mejorar tu cronología. DeshacerDeshacer -
Today’s data clean rooms provide a safer and more secure environment to easily unite disparate data sets and uncover more business insights than ever before. See more of what
@LiveRamp's Vihan Sharma had to say below.https://www.admonsters.com/what-is-an-enhanced-data-clean-room/ …Gracias. Twitter usará esto para mejorar tu cronología. DeshacerDeshacer -
The 2022 #AdMonstersOps Agenda is LIVE!
Check out all this #adops#techy goodness June 6-7, 2022 in NYCGracias. Twitter usará esto para mejorar tu cronología. DeshacerDeshacer -
AdMonsters retwitteó
Enhanced privacy capabilities aren’t the only benefit to clean rooms—the right type of clean room will also help your businesses achieve more in the long term. In
@AdMonsters, LiveRamp's Vihan Sharma shares his expert take:https://ramp.click/ad-monsters-twGracias. Twitter usará esto para mejorar tu cronología. DeshacerDeshacer -
We’ve packed
#AdMonstersOps June 6-7 with the industry’s leading strategists & practitioners at@dotdashmeredith@InsiderInc@goodwaygroup@getFANDOM@trustedmediainc@Streamlytics@MeetTheMonks & more. Folks who walk the walk, not just talk the talk: http://tinyurl.com/OpsFolks pic.twitter.com/CRCSw7RrEC
Gracias. Twitter usará esto para mejorar tu cronología. DeshacerDeshacer
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