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@OpenX

OpenX is one of the world’s leading providers of web and mobile advertising technology. For inquiries or support please visit:

LA, NYC, London, Munich, Tokyo
OpenX.com
Iscrizione a marzo 2008
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  1. 23 set

    Our Director of Partner Services for ANZ, Mitchell Greenway, recently had a chance to sit down with to talk about programmatic trends in the Australian market, and the findings of our recent JAPAC research. Check it out below!

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  2. 17 set

    Our Director of Product Management, Rich Calkins, just wrote an article for that clears up some misconceptions about what exactly 1P data is, and contains some advice on how publishers can best use 1P data. Check it out below!

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  3. 16 set

    Great look at our latest publisher research

    Study: Most Publishers Use First-Party Data, But Face Challenges: Smaller titles say it's tough to find interested advertisers when using 1P data, OpenX reports...
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  4. 15 set

    New research! We surveyed a group of our publishers to gain insight into how they are viewing and using 1P data. Check out our press release to see how 1P data is impacting today’s revenue, how excited pubs are about 1P data going forward and much more!

    1 Retweet
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  5. ha ritwittato
    10 set

    . and partner on email-based alternative to third-party cookies

    3 Retweet 1 Mi piace
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  6. 9 set

    Earlier today, we announced an extended partnership with , to deliver their nonID identifier into the OpenX bidstream. Marketers with audiences based on nonIDs can now easily reach and target them via an OpenX Deal ID. Check out the news below!

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  7. 31 ago

    Any publishers want to talk 1P data? Come join us at the "Revenue Strategy Session" where we'll be talking with from and hosting pub breakout sessions. 1pm ET tomorrow!

    1 risposta 2 Retweet
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  8. ha ritwittato
    5 ago

    I spoke to ’s MD Andrew Tu on the company’s 2021 findings about advertising in JAPAC The India numbers were particularly interesting and insightful (we’re the most wary of fraud in the region!) (The report was released in collaboration with ).

    We might see the rise of mobile OTT, short-form videos in programmatic: OpenX’s Andrew Tu
    2 Retweet 1 Mi piace
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  9. ha ritwittato
    5 ago

    IDFA and cookie deprecation fuel growth in independent adtech in APAC: An and report finds, among other trends, that APAC marketers are investing in first-party data and conducting supply-path-optimisation reviews.

    3 Retweet 2 Mi piace
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  10. ha ritwittato
    4 ago

    TODAY, AUG 4 SGT | 4pm AEST. join us on The MadTech Webcast to discuss findings from the latest ExchangeWire Research Report: The State of Programmatic in JAPAC 2021 . Register here & tune in live:

    1 Retweet 1 Mi piace
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  11. 3 ago

    Can’t wait!

    The MadTech Webcast, Aug 4 at 2pm SGT - ExchangeWire's Ciaran O'Kane will be joined by 's Andy Tu to discuss The State of Programmatic in JAPAC - 2021, following on from our 2020 study. Register and tune in to the live session:
    1 Mi piace
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  12. 21 lug

    Any marketers looking to do more with gaming in programmatic? We're excited to announce today that we have partnered with to allow advertisers to leverage in-game ad units across mobile, desktop and consoles. Check out the announcement below!

    1 Retweet 5 Mi piace
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  13. 14 lug

    Ahead of Prebid-focused "Revenue Strategy Session" today, spoke with our VP of Product, Tom Levesque, to get his thoughts on all things Prebid. Check out the interview!

    1 Mi piace
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  14. 8 lug

    ATTN: Publishers - We're teaming with on a 1 hour event next Wed (July 14) to discuss all things Prebid. It will be a great chance to connect with fellow pubs on everything from tech/operations to revenue strategy. Link to register is below!

    1 Retweet 3 Mi piace
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  15. 7 lug

    Great convo talking about some of the key trends we're seeing in APAC.

    In this Q&A, ExchangeWire speak to 's Andy Tu about the state of the programmatic industry in the Japan and Asia-Pacific (JAPAC) region.
    1 Mi piace
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  16. 9 giu

    We're happy to announce today that Tom Levesque has joined the company as our new VP of Product. Welcome to the team, Tom!

    1 Mi piace
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  17. 24 mag

    Can't wait!

    Join in this session and hear from leading publishers about their experiences and challenges when implementing Prebid, what they expect from a Managed Service Provider and what relationships publishers should have with a tech provider. Register now:
    2 Mi piace
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  18. 19 mag

    Could Prebid be the key to helping publishers prepare for a cookie-less future in 2022 and beyond? Check out an article in from our Director of Product Management, Rich Calkins, containing some actionable recommendations on what pubs can do.

    1 Mi piace
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  19. 10 mag

    Great day 1 at today, including a fantastic chat we had with from . We'll be back on Wednesday, participating in a "Future Finders" interview on the future of programmatic. Hope you can all check it out!

    1 Mi piace
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  20. ha ritwittato
    10 mag

    It was great to see , UK & Ireland MD, featured in the line-up. This morning, alongside 's Emma Lacey, Seun discussed the changing expectation of agencies in today's fast-changing digital media ecosystem Watch here:

    1 risposta 1 Retweet 1 Mi piace
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