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Our Director of Partner Services for ANZ, Mitchell Greenway, recently had a chance to sit down with
@exchangewire to talk about programmatic trends in the Australian market, and the findings of our recent JAPAC research. Check it out below!https://www.exchangewire.com/blog/2021/09/23/strength-in-australian-programmatic-qa-with-mitchell-greenway-openx/ …谢谢。Twitter 会使用此信息,来优化你的时间线。 撤销撤销 -
Our Director of Product Management, Rich Calkins, just wrote an article for
@AdExchanger that clears up some misconceptions about what exactly 1P data is, and contains some advice on how publishers can best use 1P data. Check it out below!https://www.adexchanger.com/the-sell-sider/first-party-data-is-more-than-just-emails/ …谢谢。Twitter 会使用此信息,来优化你的时间线。 撤销撤销 -
Great look at our latest publisher researchhttps://twitter.com/MediaPost/status/1438587772286246920 …
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New research! We surveyed a group of our publishers to gain insight into how they are viewing and using 1P data. Check out our press release to see how 1P data is impacting today’s revenue, how excited pubs are about 1P data going forward and much more!https://www.openx.com/company/press-releases/new-openx-publisher-survey-reveals-importance-of-first-party-data-in-publishers-future-plans/ …
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OpenX 转推了
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@LiveIntent and@OpenX partner on email-based alternative to third-party cookieshttps://bit.ly/3tuLwM5谢谢。Twitter 会使用此信息,来优化你的时间线。 撤销撤销 -
Earlier today, we announced an extended partnership with
@LiveIntent, to deliver their nonID identifier into the OpenX bidstream. Marketers with audiences based on nonIDs can now easily reach and target them via an OpenX Deal ID. Check out the news below!https://www.openx.com/company/press-releases/94463/ …谢谢。Twitter 会使用此信息,来优化你的时间线。 撤销撤销 -
Any publishers want to talk 1P data? Come join us at the
@AdMonsters "Revenue Strategy Session" where we'll be talking with@janameron from@InsiderInc and hosting pub breakout sessions. 1pm ET tomorrow!https://www.admonsters.com/event/revenue-strategy-session-vol-2-first-party-data/ …谢谢。Twitter 会使用此信息,来优化你的时间线。 撤销撤销 -
OpenX 转推了
I spoke to
@OpenX’s MD Andrew Tu on the company’s 2021 findings about#programmatic advertising in JAPAC The India numbers were particularly interesting and insightful (we’re the most wary of fraud in the region!) (The report was released in collaboration with@exchangewire).https://twitter.com/Campaign_India/status/1423164222066675712 …
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OpenX 转推了
IDFA and cookie deprecation fuel growth in independent adtech in APAC: An
@OpenX and@exchangewire report finds, among other trends, that APAC marketers are investing in first-party data and conducting supply-path-optimisation reviews. https://buff.ly/3xqNOfe pic.twitter.com/PO5rqvzOyj
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OpenX 转推了
TODAY, AUG 4
@2pm SGT | 4pm AEST.@OpenX join us on The MadTech Webcast to discuss findings from the latest ExchangeWire Research Report: The State of Programmatic in JAPAC 2021 . Register here & tune in live:https://zcu.io/QCS1谢谢。Twitter 会使用此信息,来优化你的时间线。 撤销撤销 -
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Any marketers looking to do more with gaming in programmatic? We're excited to announce today that we have partnered with
@Anzu_io to allow advertisers to leverage in-game ad units across mobile, desktop and consoles. Check out the announcement below!https://www.openx.com/company/press-releases/anzu-and-openx-partner-to-bring-programmatic-in-game-advertising-to-marketers/ …谢谢。Twitter 会使用此信息,来优化你的时间线。 撤销撤销 -
Ahead of
@AdMonsters Prebid-focused "Revenue Strategy Session" today,@geekychic spoke with our VP of Product, Tom Levesque, to get his thoughts on all things Prebid. Check out the interview!https://www.admonsters.com/the-current-and-future-of-prebid/ …谢谢。Twitter 会使用此信息,来优化你的时间线。 撤销撤销 -
ATTN: Publishers - We're teaming with
@AdMonsters on a 1 hour event next Wed (July 14) to discuss all things Prebid. It will be a great chance to connect with fellow pubs on everything from tech/operations to revenue strategy. Link to register is below!https://www.admonsters.com/event/revenue-strategy-session-vol-1-prebid/ …谢谢。Twitter 会使用此信息,来优化你的时间线。 撤销撤销 -
Great convo talking about some of the key trends we're seeing in APAC.https://twitter.com/exchangewire/status/1412751190010433539 …
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We're happy to announce today that Tom Levesque has joined the company as our new VP of Product. Welcome to the team, Tom!https://www.openx.com/company/press-releases/openx-brings-on-former-prebid-org-president-tom-levesque-to-accelerate-product-development/ …
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Could Prebid be the key to helping publishers prepare for a cookie-less future in 2022 and beyond? Check out an article in
@adexchanger from our Director of Product Management, Rich Calkins, containing some actionable recommendations on what pubs can do.https://www.adexchanger.com/the-sell-sider/prebid-is-the-key-to-unlocking-the-cookieless-future-for-publishers/ …谢谢。Twitter 会使用此信息,来优化你的时间线。 撤销撤销 -
Great day 1 at
@AWEurope_ today, including a fantastic chat we had with@SeunOdeneye from@Matterkind. We'll be back on Wednesday, participating in a "Future Finders" interview on the future of programmatic. Hope you can all check it out!pic.twitter.com/xTCmwweDGV
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OpenX 转推了
It was great to see
@SeunOdeneye,@Matterkind UK & Ireland MD, featured in the#aweurope line-up. This morning, alongside@OpenX's Emma Lacey, Seun discussed the changing expectation of agencies in today's fast-changing digital media ecosystem Watch here: https://bit.ly/33v4ea7 pic.twitter.com/8ABSWyuMcz
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