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Car intent and purchase intent are very valuable data. but as a small-scale pub scale is an issue. - Claire Groves, Head of Ad Operations @Haymarket_Media #webinar @eyeo

Claire Groves, Head of Ad Operations, @Haymarket_Media homegrown login system: They monetize data and audiences on site. With the cookie crumbling offers small niche pubs opportunity. But without scale have to change approach to login and the value exchange. #webinar @eyeo

.@Haymarket_Media Haymarket Automotive produces car reviews and a login wall could kill the business. But they setup pockets across site like car valuation or car buying platform to speak with dealers—where the value exchange is clear. #webinar @eyeo

A first-party-driven strategy can be scaled with @netIDFoundation but they are not a data controller- they just manage pub/user relationships. #webinar @eyeo

We want users to have full control of their data with full transparency. Allow users to choose whether they want to login or go ad-supported. - Achim Schlosser, CTO @netIDFoundation #webinar @eyeo

For authentication we used oAUTH but now TCF has become standard. For us, it's about allowing @netIDFoundation partners to build a market solution that is fully open. The system looks like one giant sign-on from a partner perspective. #webinar @eyeo

Understand your audience and give them a choice of what their experience will be and what the exchange will be. #webinar @eyeo

Users are becoming picky about the content they're choosing. Some ads are acceptable and others are a bad experience. Do you want your media brand associated with a bad user experience #ux. #webinar @eyeo

Why are people reluctant to pay for content online? They've been getting it for free so it's hard to make the mindset shift or they can get similar content for free elsewhere. Brand loyalty also comes into play here. They only trust a few brands. #webinar @eyeo

In comparison to newspapers, people paid for the paper and the paper had ads in it. Now they get ad-funded content without paying for the content. But users didn't understand the #valueexchange. #webinar @eyeo