Publica

@getpublica

(acquired by IAS) Publica is now part of Integral Ad Science. Visit to learn more and keep up to date with future news .

Global HQ: Palo Alto, CA
getpublica.com
Inscrit en mars 2017
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  1. Tweet épinglé
    21 mai 2020

    We are HONORED to be named "BEST Early-Stage Technology Company!" Bravo to our Team & Client partners & THANK YOU 🏆🏆🏆

    The winners have been announced! Congrats to all of the finalists and the winners. Thank you to everyone who participated in the celebration. We can't wait to see you all next year! Visit to see the full winner lineup
    9 j'aime
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  2. il y a 2 heures

    What is Ad-ID and should it be incorporated into the CTV ad ecosystem? A great overview here by on . Publica recently launched Elea AI to address the challenges around frequency in CTV:

    2 Retweets 3 j'aime
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  3. 2 sept.

    Publica is proud to sponsor the Convergent TV Summit October 12-14th. The line up this year looks fantastic, you can register to join the event & discussions about the future of TV below.

    2 Retweets 6 j'aime
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  4. a retweeté
    30 août

    Want to know learn how to maximize your investment to successfully execute on identity, activation, and measurement? Catch up on this session with , , and 's Aulden Kaye👉

    Key insights from 's , 's Aulden Kaye, and 's .
    Afficher cette discussion
    13 Retweets 4 j'aime
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  5. a retweeté
    23 août

    Great to see continue to invest in programmatic solutions.

    1 Retweet 9 j'aime
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  6. 20 août

    How does CTV ad targeting really work? ▪️ What type of device identifiers are passed? ▪️ How can 1st & 3rd party data be used? ▪️ How does contextual targeting work in CTV? ▪️ Do cookies exist in CTV? ▪️ How does ACR tech work in CTV? Find out below:

    2 Retweets 2 j'aime
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  7. a retweeté
    19 août

    A great job for somebody in AdTech marketing that wants to get into CTV early! is looking for a Content Marketing Manager who wants to join a diverse team of CTV enthusiasts. NYC based & you will play a key role in our marketing team 👉

    1 Retweet 8 j'aime
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  8. 19 août

    Publica CEO & Co-Founder will be speaking about the technology used to create CTV ad breaks at this years in London 🇬🇧 Check out the full agenda below, the line up looks fantastic!

    The ATS London 2021 agenda is LIVE! Check out the content schedule and reserve your space for Nov 3 & 4:
    2 Retweets 6 j'aime
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  9. a retweeté
    18 août

    As AVOD adoption continues to grow, as does the implementation of unified auctions by CTV Apps. This means there are now multiple paths for programmatic buyers to take & to access these streaming audiences. I had a stab at writing about CTV SPO again…

    1 réponse 6 Retweets 8 j'aime
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  10. a retweeté
    17 août

    Free ad-supported streaming TV (FAST) & ad supported video on-demand (AVOD) are drawing budget conscious consumers with exclusive content. Brits say they are only willing to pay up to £20 or less per month for streaming. New data from

    1 réponse 3 Retweets 13 j'aime
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  11. 17 août

    A fantastic illustration here by from of how the biggest streaming services stack up in mid-2021 📺 Full article is here:

    4 Retweets 2 j'aime
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  12. a retweeté
    12 août

    This year, advertisers are expected to increase their CTV ad spending in the U.S. by 48% year over year to top $13.4 billion and to spend $6.7 billion specifically on CTV ads purchased programmatically. A great post by on 📺

    1 réponse 1 Retweet 10 j'aime
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  13. a retweeté
    11 août

    Beet Video: Four Reasons Why IAS Is Buying Publica: IAS CEO Utzschneider

    5 Retweets 9 j'aime
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  14. a retweeté
    10 août

    Today we acquired for $220M as IAS continues to transform the future of CTV advertising. It’s the first inning of a long game in CTV. Where the consumers go, the marketers go...it just enables us to really accelerate that CTV opportunity.

    1 réponse 1 Retweet 31 j'aime
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  15. 10 août

    Today marks a new era in CTV advertising. We are excited to announce that Publica has been acquired by . To learn more, visit

    1 réponse 3 Retweets 8 j'aime
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  16. a retweeté
    5 août

    Do you really know how CTV ad serving works? In this recent episode with , Co-Founder & CEO explains in detail & also illustrates how fraud can be removed from the CTV supply chain.

    3 Retweets 8 j'aime
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  17. a retweeté
    4 août

    How Can AI Help to Build Better CTV Ad Breaks?

    4 Retweets 7 j'aime
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  18. a retweeté
    4 août

    Great to see Co-Founder & CEO in today talking about our new Ai feature Elea & how it is being used by CTV publishers to build more intelligent ad breaks:

    3 Retweets 10 j'aime
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  19. 4 août

    In the latest episode of the Publica CTV Explainer series our UK lead Paul Gubbins () speaks to Nik Dewar from about the European CTV market & how privacy compliant ad targeting on TV's really works. Watch the full Q&A here:

    2 Retweets 7 j'aime
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  20. a retweeté
    4 août

    The rise of CTV advertising in Europe. In this Explainer episode, I interview Nik Dewar & ask: • How much scale is there in the European AVOD market? • How does GDPR work in CTV ad buys? • What is ACR & how does it work?

    2 Retweets 5 j'aime
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  21. a retweeté
    30 juil.

    Did you know: An advertiser's domain is only present in ~34% of CTV bid responses. So built ad recognition to stop viewers seeing the same ad over & over again in one pod. So smart, great for publishers, great for their customers. Details here:

    3 réponses 4 Retweets 21 j'aime
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