OpenXVerifizierter Account

Our Director of Partner Services for ANZ, Mitchell Greenway, recently had a chance to sit down with @exchangewire to talk about programmatic trends in the Australian market, and the findings of our recent JAPAC research. Check it out below!https://www.exchangewire.com/blog/2021/09/23/strength-in-australian-programmatic-qa-with-mitchell-greenway-openx/ …

Our Director of Product Management, Rich Calkins, just wrote an article for @AdExchanger that clears up some misconceptions about what exactly 1P data is, and contains some advice on how publishers can best use 1P data. Check it out below!https://www.adexchanger.com/the-sell-sider/first-party-data-is-more-than-just-emails/ …

New research! We surveyed a group of our publishers to gain insight into how they are viewing and using 1P data. Check out our press release to see how 1P data is impacting today’s revenue, how excited pubs are about 1P data going forward and much more!https://www.openx.com/company/press-releases/new-openx-publisher-survey-reveals-importance-of-first-party-data-in-publishers-future-plans/ …

Earlier today, we announced an extended partnership with @LiveIntent, to deliver their nonID identifier into the OpenX bidstream. Marketers with audiences based on nonIDs can now easily reach and target them via an OpenX Deal ID. Check out the news below!https://www.openx.com/company/press-releases/94463/ …

Any publishers want to talk 1P data? Come join us at the @AdMonsters "Revenue Strategy Session" where we'll be talking with @janameron from @InsiderInc and hosting pub breakout sessions. 1pm ET tomorrow!https://www.admonsters.com/event/revenue-strategy-session-vol-2-first-party-data/ …

Any marketers looking to do more with gaming in programmatic? We're excited to announce today that we have partnered with @Anzu_io to allow advertisers to leverage in-game ad units across mobile, desktop and consoles. Check out the announcement below!https://www.openx.com/company/press-releases/anzu-and-openx-partner-to-bring-programmatic-in-game-advertising-to-marketers/ …

Ahead of @AdMonsters Prebid-focused "Revenue Strategy Session" today, @geekychic spoke with our VP of Product, Tom Levesque, to get his thoughts on all things Prebid. Check out the interview!https://www.admonsters.com/the-current-and-future-of-prebid/ …

ATTN: Publishers - We're teaming with @AdMonsters on a 1 hour event next Wed (July 14) to discuss all things Prebid. It will be a great chance to connect with fellow pubs on everything from tech/operations to revenue strategy. Link to register is below!https://www.admonsters.com/event/revenue-strategy-session-vol-1-prebid/ …

We're happy to announce today that Tom Levesque has joined the company as our new VP of Product. Welcome to the team, Tom!https://www.openx.com/company/press-releases/openx-brings-on-former-prebid-org-president-tom-levesque-to-accelerate-product-development/ …

Could Prebid be the key to helping publishers prepare for a cookie-less future in 2022 and beyond? Check out an article in @adexchanger from our Director of Product Management, Rich Calkins, containing some actionable recommendations on what pubs can do.https://www.adexchanger.com/the-sell-sider/prebid-is-the-key-to-unlocking-the-cookieless-future-for-publishers/ …