Smart

@SmartAdServerEN

Smart's ad monetization platform is built for premium publishers, to serve demanding buyers. Watch replays from the Global Adtech Media Event:

New York | Paris | Buenos Aires
bit.ly/SmartAdServer
Joined June 2011
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  1. Pinned Tweet
    22 hours ago

    We're excited to welcome to the Smart team. This acquisition will accelerate our growth in CTV and media services and expands our footprint in the US market. Read more in this piece by of .

    1 retweet 1 like
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  2. 2 hours ago

    We are excited to welcome to the Smart team! A natural evolution of our commitment to bring buyers and sellers closer together, this acquisition strengthens our and media services capabilities. Read more in .

    1 retweet 2 likes
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  3. 22 hours ago

    We are committed to building a scaled independent advertising platform that commits to privacy, transparency, innovation and performance. As we announce our acquisition of , our CEO spoke with from .

    1 retweet 3 likes
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  4. Jun 29

    Need to access direct premium inventory, performance/branding KPI's, semantic and more? Review our Smart Auction Packages page and discover how we can help with the right curated deals to address your strategies!

    2 retweets 3 likes
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  5. Jun 28

    "At a time where trust is strained the industry must take collaborative action to actively and collectively eradicate from digital media." JC Peube speaks on the state of play in ad fraud in .

    2 retweets 3 likes
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  6. Jun 25

    Private marketplaces, programmatic guaranteed and direct deals have surpassed open auction as buyers shift to more direct models offering more control. We explore this shift in spending in our guide to programmatic deals. Download it now:

    2 retweets 7 likes
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  7. Jun 25

    [🇫🇷 FR News] The premature disappearance of third-party cookies would have worsened the market imbalance to the benefit of advertising giants Google and Facebook. Read more, with in .

    3 retweets 4 likes
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  8. Jun 24

    : “Enhanced tech capabilities will be key. But must first balance the opportunity digital presents against the risk it poses to their business and revenues." - in on what embracing digital will mean.

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  9. Jun 23

    Quality standards aim to increase buy-side visibility into the relationships between all transactional players in the chain. As a , here’s what you need to know about each.

    1 retweet 1 like
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  10. Jun 23

    [🇫🇷FR News] European Commission & : “This investigation is good news for advertisers, publishers & tech solutions, as Google's monopoly position hinders competition and innovation across the value chain,” comments in .

    1 retweet 2 likes
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  11. Jun 22

    Today’s buyers seek performance optimizing solutions with more direct and cost-efficient paths to inventory. Our Going Direct guide explores deal types and market shifts in spending. Download it now.

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  12. Retweeted
    Jun 21

    As online consumption grows and targeted ads become more important, chief strategy officer Romain Job says going hybrid is paramount to future-proof broadcasters’ business models

    2 retweets 2 likes
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  13. Jun 22

    Smart has been awarded the HappyIndex@Work label and is very proud to be among the best companies in the ranking. 91.7% of our Smarties recommended working at Smart. Thanks to all of you!

    1 retweet 1 like
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  14. Jun 18

    French Competition Authority fines Google: “An important first victory for the open web, but we expect to see many more battles to come,” says Smart CEO . Read more in .

    2 retweets 2 likes
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  15. Jun 17

    Smart Buyer Connect brings supply and demand closer together. Discover how efficient and easy deal creation can be with our direct-first platform.

    1 retweet 1 like
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  16. Jun 16

    Smart full-stack developer shares insights on crafting a complete GitLab pipeline in part 2 of this series on learning advanced features.

    2 retweets 9 likes
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  17. Jun 15

    Our latest case study shows how we helped use semantic to achieve above-average CTRs and greater profitability with an overall lower cost compared to third-party data activation.

    5 retweets 3 likes
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  18. Jun 15

    2021 so far has been a great year for us to focus on our Diversity, Equity and Inclusion efforts. We are building a solid foundation and roadmap for us to allow our employees to bring their true selves to work! See our data on our career webpage 👉?

    1 retweet 1 like
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  19. Jun 11

    Did you know? 45% of auction share in Germany has no user identifier sent in the bid request. Our Smart Identity Indicator features real-time data on the state of identity in eight key markets. Download it now:

    1 retweet 1 like
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  20. Jun 10

    Join us on Clubhouse👋 in a few minutes to conclude this incredible week! Let's recap the full G.A.M.E event at 1:00 PM EST / 7.00 PM CET / 6.00 PM BST today with our own Andrew Cassin & some speakers. Meet us here ➡️

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