AdMonstersOvjeren akaunt

@AdMonsters

Global community of digital leaders passionate about ad technology and operations. Part of the family.

New York, United States
admonsters.com
Vrijeme pridruživanja: listopad 2008.
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  1. Prikvačeni tweet
    6. svi

    There's no more important term in the post-cookie world than identity. Here's how you become an expert: w/

    3 proslijeđena tweeta 5 korisnika označava da im se sviđa
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  2. prije 5 sati

    Sign up for next week’s free with and where pubs will learn about selling a first-party data strategy to sales teams and advertisers

    Join me with Chris Ryan VP of Programmatic Sales, on November 12th at 1pm EDT to hear how Insider is improving campaign performance for advertisers using its first-party data.
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  3. 5. stu

    Ruh-roh: reCAPTCHA got busted enabling personalized ad targeting. H/T

    3 proslijeđena tweeta 3 korisnika označavaju da im se sviđa
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  4. 5. stu

    Car intent and purchase intent are very valuable data. but as a small-scale pub scale is an issue. - Claire Groves, Head of Ad Operations

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  5. 5. stu

    Claire Groves, Head of Ad Operations, homegrown login system: They monetize data and audiences on site. With the cookie crumbling offers small niche pubs opportunity. But without scale have to change approach to login and the value exchange.

    1 korisnik označava da mu se sviđa
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  6. 5. stu

    . Haymarket Automotive produces car reviews and a login wall could kill the business. But they setup pockets across site like car valuation or car buying platform to speak with dealers—where the value exchange is clear.

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  7. 5. stu

    A first-party-driven strategy can be scaled with but they are not a data controller- they just manage pub/user relationships.

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  8. 5. stu

    We want users to have full control of their data with full transparency. Allow users to choose whether they want to login or go ad-supported. - Achim Schlosser, CTO

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  9. 5. stu

    It's about supporting all of these different revenue models and allowing users to have one way to sign in to various partners.

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  10. 5. stu

    For authentication we used oAUTH but now TCF has become standard. For us, it's about allowing partners to build a market solution that is fully open. The system looks like one giant sign-on from a partner perspective.

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  11. 5. stu

    . guarantees neutrality. Building a sustainable market using sign-on services. The key thing for a login alliance is reach.

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  12. 5. stu

    How can we build new and sustainable models for privacy and monetization? Achim Schlosser, CTO,

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  13. 5. stu

    The fact that most pubs in this poll feel consumers think content should be free illustrates the challenges with demonstrating the value exchange to audiences.

    1 korisnik označava da mu se sviđa
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  14. 5. stu

    Successful login strategies are user-centric and built on trust - Do you have a clear value prop for your audience?

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  15. 5. stu

    Publisher, rethink your relationship with your audience. Taking back control of the relationship with your audience is critical.

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  16. 5. stu

    90% of users don't hate ads. They just don't like intrusive irrelevant ads.

    2 korisnika označavaju da im se sviđa
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  17. 5. stu

    user segmentation. better understanding your users. who will pay for content?

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  18. 5. stu

    Understand your audience and give them a choice of what their experience will be and what the exchange will be.

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  19. 5. stu

    Users are becoming picky about the content they're choosing. Some ads are acceptable and others are a bad experience. Do you want your media brand associated with a bad user experience .

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  20. 5. stu

    Why are people reluctant to pay for content online? They've been getting it for free so it's hard to make the mindset shift or they can get similar content for free elsewhere. Brand loyalty also comes into play here. They only trust a few brands.

    2 korisnika označavaju da im se sviđa
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  21. 5. stu

    In comparison to newspapers, people paid for the paper and the paper had ads in it. Now they get ad-funded content without paying for the content. But users didn't understand the .

    1 proslijeđeni tweet
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