AdMonstersConta verificada

@AdMonsters

Global community of digital leaders passionate about ad technology and operations. Part of the family.

New York and San Francisco
admonsters.com
Uniuse en outubro de 2008
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  1. Chío pegado
    6 de maio

    There's no more important term in the post-cookie world than identity. Here's how you become an expert: w/

    2 rechouchíos 3 gústames
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  2. hai 58 minutos

    As explains, the Virtual (Aug. 25-26) has something for everyone in your revenue department. Publishers sign up for free before July 31!

    1 gústame
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  3. rechouchiou
    hai 11 horas

    What we're talking about this week: 1/ Drops Fees When Going Through Its 2/ Opportunities Aplenty 3/ TCF 2.0: Considerations 4/ 2.0 Is Gunning For Ad Tech

    2 rechouchíos 3 gústames
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  4. hai 16 horas

    Financial Ad Spend Is Surviving the Pandemic, Says

    1 gústame
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  5. 23 de xul.

    Can you measure consumer trust? Yep, that's what surveys are for. And maybe you should read your comments and listen to your audience on social media too.

    1 gústame
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  6. 23 de xul.

    Start with newsletters then move into push and then tie your messaging together based on what you know about the individual. The email address is key to identity.

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  7. 23 de xul.

    Can you over-or-under message your audience? Pubs need to look at the tools at their disposal. Look at the data folks.

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  8. 23 de xul.

    People are still wary of anything that looks like spam. You don't want to end up on a spam filter list.

    1 gústame
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  9. 23 de xul.

    The privacy train has already left the station. Toot. Toot. (This again goes back to trust. If your audience trusts you, they're willing to share their data.)

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  10. 23 de xul.

    I've always told the audience if you're getting something for free, you are the product. My audience understands that.

    3 rechouchíos 1 gústame
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  11. 23 de xul.

    Once you develop trust—you'll develop advocacy. Your audience will be willing to sign up for new products and spread the word.

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  12. 23 de xul.

    When you use AI-powered push notifications you can set it and forget it (content & cadence) and just collect the checks.

    1 gústame
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  13. 23 de xul.

    This makes so much sense. Revenue, data, and content coming together every 30 days to look at the numbers to see which products are killing it and which ones are DOA.

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  14. 23 de xul.

    You can use push notifications as a litmus test for developing more content and messaging. Did that message die on send? Well, your audience probably won't want to read about that topic.

    2 gústames
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  15. 23 de xul.

    Tsk tsk tsk. Brands and pubs still not taking advantage of push notifications on their sites.

    1 gústame
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  16. 23 de xul.

    People want snackable content. Alerts. Breaking news specific to time of day will be more relevant and receive more engagement. Use the same mindset that you use on Twitter in a newsletter. - Jeff Kupietzky CEO

    1 gústame
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  17. 23 de xul.

    It's all about curating and picking the right content for the right audience at scale—and you will boost engagement. - Jeff Kupietzky CEO

    1 gústame
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  18. 23 de xul.

    The newsletter open rate is over 50%. This is amazing for email marketing. So we put it in an email blog with ads in them. -

    1 gústame
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  19. 23 de xul.

    Gadzooks. was sending 40 Milli newsletters per month. People are so connected they call to see they missed it or there was a typo.

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  20. 23 de xul.

    Let's stop calling people users. They're people. During the pandemic, we've pivoted and we're talking to the person not the user. There's a person on the other side of the screen. -

    1 gústame
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  21. 23 de xul.

    "If you don't innovate you evaporate." -

    1 gústame
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