AdMonstersAkun terverifikasi

@AdMonsters

Global community of digital leaders passionate about ad technology and operations. Part of the family.

New York and San Francisco
admonsters.com
Bergabung Oktober 2008
663 Foto dan video Foto dan video

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  1. Tweet Sematan
    6 Mei

    There's no more important term in the post-cookie world than identity. Here's how you become an expert: w/

    2 retweet 3 suka
    Batalkan
  2. 58 menit yang lalu

    As explains, the Virtual (Aug. 25-26) has something for everyone in your revenue department. Publishers sign up for free before July 31!

    1 suka
    Batalkan
  3. me-Retweet
    11 jam yang lalu

    What we're talking about this week: 1/ Drops Fees When Going Through Its 2/ Opportunities Aplenty 3/ TCF 2.0: Considerations 4/ 2.0 Is Gunning For Ad Tech

    2 retweet 3 suka
    Batalkan
  4. 16 jam yang lalu

    Financial Ad Spend Is Surviving the Pandemic, Says

    1 suka
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  5. 23 Jul

    Can you measure consumer trust? Yep, that's what surveys are for. And maybe you should read your comments and listen to your audience on social media too.

    1 suka
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  6. 23 Jul

    Start with newsletters then move into push and then tie your messaging together based on what you know about the individual. The email address is key to identity.

    Batalkan
  7. 23 Jul

    Can you over-or-under message your audience? Pubs need to look at the tools at their disposal. Look at the data folks.

    Batalkan
  8. 23 Jul

    People are still wary of anything that looks like spam. You don't want to end up on a spam filter list.

    1 suka
    Batalkan
  9. 23 Jul

    The privacy train has already left the station. Toot. Toot. (This again goes back to trust. If your audience trusts you, they're willing to share their data.)

    1 suka
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  10. 23 Jul

    I've always told the audience if you're getting something for free, you are the product. My audience understands that.

    3 retweet 1 suka
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  11. 23 Jul

    Once you develop trust—you'll develop advocacy. Your audience will be willing to sign up for new products and spread the word.

    1 suka
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  12. 23 Jul

    When you use AI-powered push notifications you can set it and forget it (content & cadence) and just collect the checks.

    1 suka
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  13. 23 Jul

    This makes so much sense. Revenue, data, and content coming together every 30 days to look at the numbers to see which products are killing it and which ones are DOA.

    1 suka
    Batalkan
  14. 23 Jul

    You can use push notifications as a litmus test for developing more content and messaging. Did that message die on send? Well, your audience probably won't want to read about that topic.

    2 suka
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  15. 23 Jul

    Tsk tsk tsk. Brands and pubs still not taking advantage of push notifications on their sites.

    1 suka
    Batalkan
  16. 23 Jul

    People want snackable content. Alerts. Breaking news specific to time of day will be more relevant and receive more engagement. Use the same mindset that you use on Twitter in a newsletter. - Jeff Kupietzky CEO

    1 suka
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  17. 23 Jul

    It's all about curating and picking the right content for the right audience at scale—and you will boost engagement. - Jeff Kupietzky CEO

    1 suka
    Batalkan
  18. 23 Jul

    The newsletter open rate is over 50%. This is amazing for email marketing. So we put it in an email blog with ads in them. -

    1 suka
    Batalkan
  19. 23 Jul

    Gadzooks. was sending 40 Milli newsletters per month. People are so connected they call to see they missed it or there was a typo.

    1 suka
    Batalkan
  20. 23 Jul

    Let's stop calling people users. They're people. During the pandemic, we've pivoted and we're talking to the person not the user. There's a person on the other side of the screen. -

    1 suka
    Batalkan
  21. 23 Jul

    "If you don't innovate you evaporate." -

    1 suka
    Batalkan

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