NielsenVerified account

@nielsen

Helping the world understand media 📺 and consumer 🛒 insights.

New York, NY
Joined August 2008
Born 1923

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  1. Pinned Tweet
    May 4

    How will the world move past COVID-19? We have identified 3 new timelines for global market regeneration beyond the pandemic, and paired likely scenarios with each. 👉

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  2. 8 hours ago

    How were Americans shopping last week? Get an in-depth look at how consumer behavior in the U.S. has continually evolved during COVID-19. 👉

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  3. 10 hours ago

    Podcasting is growing and it's key for publishers to have the right analytics to convey value to advertisers. Join Bruce Supovitz, our SVP of National Audio, at 's on June 30th to learn about the advantages of data in audio. RSVP:

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  4. 13 hours ago

    How has the pandemic changed shopping behavior and how will it look in the future? Our Scott McKenzie talks with Vaughan Ryan on the re-calibration of consumer behavior. Watch here 👉

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  5. Jun 25

    It's official: Hard seltzer is the most resilient alcohol segment in the U.S. Our latest data shows why the massive growth of hard seltzers affords opportunities not to be missed. 👉

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  6. Jun 25

    Addressable TV is advancing new ways of marketing. 🌐 Our GM of Advanced Advertising details how innovation in linear advertising is enhancing viewer experiences & helping brands add flexibility to their campaigns in . 👉

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  7. Retweeted
    Jun 25

    We're excited to announce Matthew Yazge as our Head of Esports in North America & Lead for Esports Advisory Board! 👏 Matthew will lead commercial sales, client service, and new partnerships with esports companies. More via :

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  8. Jun 25

    We're committed to being a responsible and sustainable company. It's the right thing to do for our clients and communities. Our commitment was recently honored by , who named us to the 100 Best Corporate Citizens list for 2020. Read more 👉

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  9. Jun 25

    Consumer behaviors in America are evolving. Learn more about how Audience Segments are helping marketers reach the right consumers as media viewership and purchasing trends continue to shift. 👉

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  10. Jun 25

    Team bonding never looked so good. 😊 Some of our British team members are walking, running, and biking a combined 980 miles (the distance across the country) to support the physical & mental well-being of their team members as they continue working from home.

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  11. Jun 24

    Every day we help clients make informed decisions to successfully position their brands in the marketplace. We're honored to have 3 solutions advance to the final round for Readers’ Choice Best of Tech Partner Awards. Voting ends 7/1, more info👇

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  12. Jun 23

    This Thursday, join an open discussion around ethnic minority inclusion in the workplace. Among the panelists for this free event is our CEO . Register here 👉

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  13. Jun 23

    We're proud to announce our latest accreditation from the Media Rating Council. This achievement underscores the growth & stability of our local & national panels and re-affirms our commitment to providing clients with the best data on the market. More:

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  14. Jun 23

    Consumer behaviors in America are evolving. Learn more about how Audience Segments are helping marketers reach the right consumers as media viewership and purchasing trends continue to shift. 👉

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  15. Jun 22

    These are our latest 4 pet retail trends, and what they mean for a post-COVID-19 future. 👉

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  16. Jun 22

    "Panel methodology is the only way to ensure we're covering all races and ages. Everyone counts in the Nielsen Ratings." — Our CEO Thanks and for hosting a great interview on the future of media! And , you'll always be part of our family.

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  17. Jun 22

    LIVE: Our CEO shares his insights with on today's streaming landscape, the effectiveness of addressable advertising, and the evolution of the digital marketplace. Stream here: 👉

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  18. Jun 21

    What's the latest in CPG shopping trends in the U.S.? Check out more of our data to see how COVID-19 continues to impact shopping behavior. 👉

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  19. Jun 20

    Toilet paper sales had its 15 minutes (or weeks) of fame in the U.S., but the growth has ended. Our latest shopping trends show what a "new normal" may look like. 👉

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  20. Jun 20

    Our South Asia employees fostered their interests and connected in new ways while working from home. See how they've been keeping a positive spirit. ❤️

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  21. Jun 19

    Innovation across the media industry is accelerating. 📈 On June 22nd, our CEO joins for a discussion on advancements in streaming measurement, the growth of addressable TV, & the future of the digital marketplace. Register via :

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