Last updated on November 3, 2016
Use the Price Bands dashboard or your own custom Price Bands Report to gain visibility into the distribution of winning bids that you receive in the OpenX Ad Exchange.
You can:
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View inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. performance based on revenue or number of winning bids at different price buckets. Price buckets are based on the clearing price of winning bids.
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Filter by siteAn OpenX component that represents top-level domains or sub-domains and is used to organize ad units. Sites enable you to target and report on inventory performance. and ad unitIn OpenX, the smallest inventory component that represents the space on a site where ads display. to better understand the value of different types of inventory.
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Adjust the price bucket interval and range to better analyze specific price points.
To run a Price Bands Report, navigate to Reports > My Reports > Create Report > Price Bands Report.
Configure a Price Bands Report to show as many or as few columns of information as needed. Listed below are the metrics you can include.
Price Band Report Metrics
| Metric | Description |
|---|---|
| Exchange Revenue | Revenue from Ad Exchange |
| Winning Bids | The number of winning bids (paid impressions) |
| CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000). | Revenue per thousand winning bids |
