- OpenX Programmatic Direct: Private Marketplaces (PMP)

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OpenX Programmatic Direct: PMP

Drive Value Through Deeper Relationships

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- OpenX Programmatic Direct: Private Marketplaces (PMP)

Optimizing Exclusive Inventory

Premium inventory performs best in a quality ad marketplace,
and OpenX Private Marketplaces provides that environment.
- OpenX Programmatic Direct: Private Marketplaces (PMP)
New Revenue

Surface exclusive inventory and data to quality buyers to create premium deals and gain instant scale through Multi-Publisher Deals.

- OpenX Programmatic Direct: Private Marketplaces (PMP)
Deeper Relationships

Leverage OpenX to expand buyer relationships and discover new opportunities, so buyers desire and request your inventory more often.

- OpenX Programmatic Direct: Private Marketplaces (PMP)
Ultimate Control

Configure deals exactly to your needs, with full control over pricing, deal priority and best-in-class ad quality filters.

- OpenX Programmatic Direct: Private Marketplaces (PMP)
Superior Service

Personal and accessible PMP specialists to consult on package strategy, creation and optimization for high-volume, high-CPM deals.

pmp - OpenX Programmatic Direct: Private Marketplaces (PMP)

OpenX Private Marketplaces

OpenX delivers new revenue streams, instantly scaled through Multi-Publisher Deals, with full control, to ensure inventory is packaged to capture its highest possible value.


  • The market is changing rapidly and we needed to be ready to engage with buyers across the spectrum. OpenX helped us get there.

    Ben Harman, Director of Advertising Operations, CarGurus

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    - OpenX Programmatic Direct: Private Marketplaces (PMP)
  • Quite simply, it worked. We’ve seen such high CPMs that it’s like OpenX Bidder is our 2nd most successful salesperson.

    Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media Network

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    - OpenX Programmatic Direct: Private Marketplaces (PMP)
  • OpenX Bidder adds 24% more users and 16% more ‘high-value’ users to what tag-based publishers already provided.

    Tanuj Joshi, VP, global media partnerships at MediaMath

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    - OpenX Programmatic Direct: Private Marketplaces (PMP)
  • OpenX has been a strategic and trusted revenue source for us, providing new and innovative solutions to help us monetize our inventory and stay ahead of the curve

    Cory Wheeler, Head of Programmatic Advertising at Graphiq

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    - OpenX Programmatic Direct: Private Marketplaces (PMP)

News & Documentation

Recent news on OpenX and product documentation,
including product information, how-to, setup and more.
- OpenX Programmatic Direct: Private Marketplaces (PMP)

In the news

From RTB to RTG: OpenX Launches Private…

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- OpenX Programmatic Direct: Private Marketplaces (PMP)

Product Documentation

OpenX Private Marketplaces: Creating…

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- OpenX Programmatic Direct: Private Marketplaces (PMP)

In the news

What Every Tech-Savvy Marketer Should Know…

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Thought Leadership

Best-in-class content answering the biggest questions in the programmatic advertising industry, including a collection of infographics, guides, research, white papers and more.
- OpenX Programmatic Direct: Private Marketplaces (PMP)

Driving Superior Monetisation

Quality. Experience. Scale. Technology.

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- OpenX Programmatic Direct: Private Marketplaces (PMP)