Joe Mandese

First Day Of Global Data Summit Focus On Ethics, Culture, Cookies, Apple And Sparkling Wine: EASTON, CT -- Amid a worldwide pandemic, the backdrop of uncertain U.S. election results, and big threats...https://bit.ly/3p2LIPM 

CTV Suppliers Report Strong Q3, Cite 'Reallocation' Of Linear TV Ad Budgets: In a sign that the connected TV advertising market is benefitting from a shift of traditional TV ad budgets, as advertisers...https://bit.ly/3k4Kf8b 

2020 Election Night viewers fall 20% from 2016, despite inclusion of OOH and CTVhttps://bit.ly/365S0FD 

2020 Election Night Viewers Fall 20% From 2016, Despite Inclusion Of OOH And CTV: The audience of election night news coverage of this year's election fell 20% from the 2016 presidential election,...https://bit.ly/365S0FD 

Half Of Marketers Have Contingency Plans For Post-Election 'Social Unrest': Half of advertising executives have...https://www.mediapost.com/publications/article/357511/half-of-marketers-have-contingency-plans-for-post-.html …

.@Heineken unveils new agency structure: consolidates media at Dentsu, creative at 'Le Pub' @PublicisGroupehttps://bit.ly/3k3Tupa 

.@Heineken unveils new agency structure: consolidates media at Dentsu, creative at 'Le Hub' @PublicisGroupehttps://bit.ly/3k3Tupa 

Heineken Unveils New Agency Structure: Consolidates Media At Dentsu, Creative At 'Le Hub': Heineken this morning unveiled a new agency structure, naming Dentsu's Red Star its sole media agency of...https://bit.ly/3k3Tupa 

'This Is An Embarrassment To Our Country': "This is a fraud on the American public. This is an embarrassment to our country....https://bit.ly/35Wm46w 

The Fox-Trump industrial complex: why it's bad for America @mmfa @Kantar @Ipsoshttps://bit.ly/38kRQ0b 

The Fox-Trump Industrial Complex: Why It's Bad For America: The President's interview on Fox News Election Day morning marks his 100th on the network, marking a symbolic milestone for an industrial...https://bit.ly/38kRQ0b 

MediaCom's 'Future Of Play' Report, Let's You Play Along: As far as data visualizations go, MediaCom China just published one of the most fun -- and playful -- ones we've seen in a while. It's also...https://bit.ly/2HTV0N3 

Epsilon Study Shows Big Marketer Backlash To Cookie Deprecation: Eighty-three percent of marketers believe Apple's and Google's cookie deprecation will have a "moderate to significant impact" on...https://bit.ly/363PEHE 

Here's Our First Ever MediaPost Endorsement: Based on all of your great feedback, we have decided to make an endorsement -- sort of...https://bit.ly/35X2Iyf 

Zenith: video entertainment ad spending crashed this year, will remain flat until 2022 @zenithhttps://bit.ly/322HrSQ 

Why The Deprecation Of Cookies May Not Be Such A Bad Thing: As well intentioned as the deprecation of third-party cookies may be, the effect ultimately may be meaningless, as advertisers, agencies...https://bit.ly/2TNGXeO 

Zenith: Video Entertainment Ad Spending Crashed This Year, Will Remain Flat Until 2022: Video entertainment ad spending, which has been accelerating faster than most categories thanks to the aggressive...https://bit.ly/322HrSQ 

Citing 'unparalleled changes' during 2020, IPG Mediabrands launches Reprise commerce unit @InterpublicIPGhttps://bit.ly/37XNHix 

This Just In From The Mars News Channel...: A startling insight from Ipsos suggests many Americans won't accept the outcome of next week's election and that it's because they come from another planet....https://bit.ly/2JeecWo 

Gut Research Finds More 'Positives' For Biden, 'Negatives' For The Other Guy: Using a novel technique known as "intuitive research" capable of understanding what people feel vs. what they think of...https://bit.ly/31W5ceZ