Joe Mandese

Time Spent With Social Inches Up Again, Thanks To Instagram: Despite some erosion in 2018, time spent by Americans using social media is expected to inch up again this year and for the next couple...http://bit.ly/2Wd1ZXR 

WPP's @TriadRetail 'Targeted' for acquisition as retail media takes center stage @WPP @Targethttp://bit.ly/2VJeyVL 

WPP's Triad 'Targeted' For Acquisition As Retail Media Takes Center Stage: Just months after the loss of one big retail media partner -- Walmart -- another is weighing an acquisition of WPP's Triad...http://bit.ly/2VJeyVL 

Is HBO's Throne Half Empty?: The series finale of HBO blockbuster "Game of Thrones" churned a lot of characters and it appears it may do the same for subscribers. Forty-four percent of the pay TV...http://bit.ly/2VZHuha 

The Trade Desk Taps Vevo's Carson As 1st Chief Revenue Officer: The Trade Desk named Jonathan Carson its first Chief Revenue Officer. He joins from Vevo, and previously served as CEO of digital at...http://bit.ly/2VJXBu0 

Emotion-Driven Engagement And Customer Loyalty, It's Not Necessarily What You Think: While Madison Avenue has...https://www.mediapost.com/publications/article/336146/emotion-driven-engagement-and-customer-loyalty-it.html …

It's The Culture, Stupid: IPG/Twitter Find Brands Must Be Engaged: While traditional brand attributes still are vital factors, the extent to which they perceive brands to be culturally engaged is...http://bit.ly/2VAcnnb 

Food For Thought: How Data Changes What, When, Where, Why And For How Long You Eat: MALAGA, SPAIN -- I have seen the future of real-time data-based marketing and it's inside a restaurant that will...http://bit.ly/2VDFUwr 

.@iab analysis reveals 'brand safety' takes many formshttp://bit.ly/2VukHVr 

Analysis Reveals 'Brand Safety' Takes Many Forms: Explicit forms of "criminal activity," including outright fraud, malware, data privacy hacks, etc., take the greatest share of brand safety exploits,...http://bit.ly/2VukHVr 

Hulu Ad Prices Eroding At Double-Digit Rates: As Disney takes control of Hulu, the service's advertising rates appear to be languishing, according to a "Research Intelligencer" analysis of CPM data...http://bit.ly/2VtGixu 

The Next Big Source Of Ad Fraud: Attribution: MALAGA, SPAIN -- As the ad industry gets a handle on one nefarious source of advertising fraud, a new one pops up, but the next new vector doesn't involve...http://bit.ly/2VrGdKx 

.@Google and @facebook: we're committed to transparency -- attribution, not so much @icomglobal #icom19http://bit.ly/30qsKGO 

Google, Facebook: We're Committed To Transparency -- Attribution, No So Much: MALAGA, SPAIN -- The two big "walled gardens" of digital media have made significant strides toward opening up to third-party...http://bit.ly/30qsKGO 

MRC may deprecate the click as an ad metric, part of shift to outcome-based measurement @icomglobal #icom19http://bit.ly/2VpVprB 

Clients to agencies: It's not you, it's the customer @icomglobal #icom19http://bit.ly/2VlYTLH 

Clients To Agencies: It's Not You, It's The Customer: MALAGA, SPAIN -- Big marketers are increasingly bringing digital media functions in-house, not because they want to marginalize their ad agencies...http://bit.ly/2VlYTLH 

MRC May Deprecate The Click As An Ad Metric, Part Of Shift To Outcome-Based Measurement: MALAGA, SPAIN -- The industry may put another nail -- possibly a final one -- in the coffin of the click as...http://bit.ly/2VpVprB 

In-housing, outcomes and fears -- tensions about at #icom19 data summit @icomglobalhttp://bit.ly/2Vr1AvL 

In-housing And Outcomes And Fears, Oh My! Tensions Abound At Data Summit: MALAGA, SPAIN -- A series of roundtable discussions of some of the world's leading marketers, agencies, media and data analysts...http://bit.ly/2Vr1AvL