September 20, 2016Idan Cohen

Did you hear how Ad-Blocker Plus is increasing their revenue? By selling Ads!

Did you hear how Ad-Blocker Plus is increasing their revenue? By selling Ads!

Did you hear how Ad-Blocker Plus is increasing their revenue? By selling Ads!

Yes, you heard it right. The monopoly Ad-Blocking company, Ad-Blocker Plus has decided to offer a new surprising service which is ads. This service allows publishers to advertise with Ad-Blocker Plus ad-exchange that follows the “acceptable-ads-program” and get white-listed by their add-on. The offered revenue model will be 80% publisher and 20% Ad-Blocker and other companies involved at the market.

 

This turnover can put the world number one Ad-Blocker as one of the biggest Ad-Exchange platform. while this offer may sound tempting, Ad-Blocker Plus can only control their own Add-on, and their competitors such as Ad-Block and uBlock will most likely won’t follow their approach, and will keep their original purpose of ads blocking.

 

Ad-Blocker Plus approach is putting publishers around the world on a blackmail position because it requires them to pay others to advertise or to be blocked, what they don’t like and most likely object to. Only recently, Facebook declared an open war against Ad-Blocker Plus objecting their blackmail approach at Facebook.com website. Jacob Kastrenakes (The Verge) explain it best: “Adblock Plus continues to position itself as a gatekeeper charging a toll to get through a gate of its own making”.

These actions only emphasize the need for a real Anti-Ad-Blocking solution that will stop companies, such as, Ad-Blocker Plus, to have full control on publishers. Ad-Venture.IO approach is doing exactly that, returning the lost power and revenue to our publishers.

Subscribe



Join us



Related Articles

Third-Party Impacts on Financial Websites: Insights and Data

Third-Party Impacts on Financial Websites

Third-Party Impacts on Financial Websites: Insights and Data Reflectiz has been active for the last couple of years in the landscape of cyber-security and, particularly web third-party components risk mitigation. Our solution uses machine-learning platform, based on a propriety browser with dedicated profiling and unique analysis methodology. These capabilities allow us to scan the entire […]

What really happens when your accessibility extension becomes an immediate suspect that is threatening your site?

An Innocent Third-Party or a Major Threat?

What really happens when your accessibility extension becomes an immediate suspect that is threatening your site? In early April a group of cyber researchers issued a security warning regarding a third-party accessibility supplement called “Negishim”. The warning was referring to a series of suspicious actions allegedly made by “Negishim” and to the vague identity of […]

Defacement Attack by Anonymous through malicious intervention in websites supply chain

Attack hits dozens of Israel’s sites

On March 2nd a severe defacement attack hit dozens of Israel’s leading sites, leaving them with a new main featured headline: “Jerusalem is the capital of Palestine”. The long list of affected websites including Ynet, Calcalist, Ivrit, Makor Rishon and dozens of others that also suffered identical web-page damages.